8 Beauty Trends of 2025 That Will Dominate — Add Them to Your Moodboard Now!

“New year, new me.” This mantra has likely been the key to starting the year off right. On that note, it’s time to elevate our beauty goals and leave behind the regrettable trends we dabbled in last year — including those fleeting viral fads (ouch!). To stay ahead of the game, getting the scoop on the beauty trends set to dominate 2025 is the perfect way to kick off the year. From the post-lip balm boom and goddess core aesthetics to Crayola nails and maximalist, bolder eye makeup, these predictions are sure to add a touch of excitement to the year ahead. Below, we’ve rounded up the hottest beauty trends of 2025 that you absolutely need on your radar.

The Hottest Beauty Trends of 2025 You Need on Your Radar

1. Lip Balm Fever

Building on last year’s momentum, the lip product craze is set to grow even bigger in 2025, driven by the cult-favourite Hailey Bieber’s Rhode Peptide Lip Treatment. In this new era of the post-lip boom, beauty enthusiasts can look forward to a fresh wave of lip balm trends, with brands embracing “skinification” formulas and introducing innovative creations like lip oils, glosses, and multi-step treatments. Honestly, we’re thrilled to see what’s next, especially with out-of-this-world innovations. If you’re looking to refresh your vanity kit, we recommend splurging on the Summer Fridays Lip Butter Balm and the Tower 28 LipSoftie® Lip Treatment.

2. The Ozempic Effect

The term “Ozempic” became a global phenomenon, and its influence is expected to persist well into 2025. The rise of this weight-loss medication has unintentionally made a significant impact on beauty standards and trends within the industry. Many individuals are now opting for aesthetic procedures such as facial fat grafting and buccal fat removal to achieve the so-called “Ozempic face,” characterised by angular facial features, defined jawlines, and prominent cheekbones.

In an interview with Cosmetics Business, Dr. Azza Halim, a US board-certified physician and anti-ageing expert, noted, “What we are seeing is an increasing demand to restore facial volume and tighten sagging skin with procedures such as dermal fillers, fat grafting and collagen biostimulators, along with facelifts, necklifts in conjunction with laser and radiofrequency skin tightening.”

Beyond facial aesthetics, societal attention appears to be shifting from inclusivity and diversity in body shapes to the “ballet body,” which glorifies the slim, slender silhouette once considered trendy. When it comes to skincare, the Ozempic effect is expected to drive demand for ingredients that enhance elasticity and restore volume. Key components such as retinol, peptides, and antioxidant-rich elements like vitamins C and E are predicted to gain prominence.

3. Maximalist Eye Makeup 

If you’re tired of the clean, minimal makeup look, you’ll be thrilled to know that maximalist eye makeup is making a triumphant return as one of the hottest beauty trends of 2025. The Spring/Summer ‘25 runways showcased bold and vibrant eye makeup looks that stole the spotlight. With maximalist styles, it’s time to draw attention to your gaze with a splash of neon eyeshadow and quirky mascara hues ranging from red to blue.

Excited to embrace this trend? It’s the perfect excuse to invest in electrifying eyeshadow palettes like the Pat McGrath Labs Luminous Legends: Mega Eye Shadow Palette (Limited Edition), Anastasia Beverly Hills Norvina Pro Pigment Palette Vol. 6 for Face and Body and MAC Cosmetics Connect In Colour Eye Shadow Palette: Hi-Fi Colour. 

4. Goddess Core 

Last year, balletcore dominated everyone’s mood boards, influencing our looks with its soft and elegant aesthetic. According to the Pinterest Predicts 2025 report, people are now embracing a new side of feminine power: goddess divinity. This trend, which has seen a reported 40% increase in searches, includes skyrocketing interest in “goddess nails” (up by a staggering 760%) and “goddess twist braids” (up over 60%). From metallic gold nails and golden bronze-inspired makeup looks to indulgent gold facials, you’ll be dripping in gold before you know it.

5. Peachy Scent-sational

Say hello to one of 2025’s top beauty trends: peach. This beloved fruit is set to make waves in the fragrance world. With its sweet, juicy aroma that is both subtle and profoundly captivating, peach adds an irresistible touch, making it perfect for everyday wear, no matter the occasion.

For a versatile option, the Rare Beauty Find Comfort Body & Hair Fragrance Mist is an excellent multitasking choice. If you’re looking to expand your fragrance collection, Tom Ford Bitter Peach Eau De Parfum, Dolce & Gabbana The One Eau de Parfum, and Chanel Coco Eau de Toilette are cult classics that feature peach as a key note.

6. Skinification of Body Care

Who says body care products are only meant to moisturise your skin? With The Ordinary launching its first-ever body care range, it’s clear that the future of beauty is stepping up its game. Say goodbye to boring, plain body care products—it’s time for formulas packed with skin-loving ingredients like niacinamide and ceramides, designed to target specific skin concerns.

In the coming years, we can expect even more innovative releases from brands pushing the boundaries of body care. Must-haves for your beauty arsenal include The Ordinary Niacinamide 5% Face And Body Emulsion, Glow Recipe Watermelon Glow Pink Dream Body Cream, Paula’s Choice Weightless Body Treatment 2% BHA and Vaseline Pro VitaB3 Serum Burst Lotion.

7. Crayola Nails

The beauty trends of 2025 might seem extraordinary to some, but they truly live up to their name. This year, nail inspiration gets a bold upgrade with Crayola-inspired designs, offering a quirky yet one-of-a-kind, classic doodle style.Yes, you guessed it — it’s time to channel your inner Picasso! Using crayons, you can draw your preferred nail art over a matte nail polish base. Finish with a top coat to lock in your masterpiece. The result? Stunningly unique nail art that looks like it came straight out of a children’s sketchbook.

8. Sunburnt Blush 

This TikTok makeup trend, which went viral over the summer, was spotted at a fashion show and it seems like it’s here to stay. If you’re a blush enthusiast, you’ll be happy to know that this is the season (or should we say year?) to go all out with your blush placement. There’s no such thing as too much when it comes to applying blush on the nose and beneath the eyes. The key is to recreate that sunburned effect with bold blush application, including on top of the cheekbones. Our tip? Add a subtle touch of highlighter near the cheekbones for that extra glow.

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