Throughout the lockdown, we expected many businesses to shut down and go out of business. Industries such as the creative industry, entertainment industry, beauty industry and food industry definitely took a bad hit. Many businesses in these sectors were forced to close when sales were not being met. If you thought seeing your favourite restaurant close and leaving an empty lot behind was sad, think about how heartbreaking it was when Becca Cosmetics announced their closing!
Truly the end of an era, many were devastated by the news and begged that Becca Cosmetics won’t leave the makeup industry so soon. Sadly, we have to come to terms that Becca Cosmetics officially closed on September 30th of 2021. With that said, Beauty Insider would like to find out why they closed their doors and what were some of their best-selling products. Let’s take a look!
- Becca Cosmetics
- Why It Took A Glow Down
- Most Loved Products
Launched back in 2001, Becca Cosmetics has been in the makeup scene for 20 years. Even though it had garnered much support from customers and loving fans, it just wasn’t enough to keep the makeup brand going. Sorry to pop your Champagne Bubble, but Becca Cosmetics had “an accumulation of challenges” that were troubling the business of the brand for quite some time. The pandemic and lockdown only made matters worse when we had to perform social distancing. As for makeup enthusiasts and newbies, we tend to love trying makeup samples without purchasing first to get a taste of what it will look like on our skin. Without that attractive feature in-stores, most of us became weary of our purchase. Some are most likely to only make makeup product purchases that they know are suitable for them.
Why It Took A Glow Down
So, earlier this year, on February 24th, Becca Cosmetics posted on their Instagram with heartbreaking news. The post read, “An important message to our Becca Beauties: Glowing with Gratitude. You’re all our Becca family — part of this beautiful community that supports us and shares our values. It’s because of our love for each of you that we are sharing with you now some very important news about the closing of our brand in September 2021.” The caption itself further explained why they was closing their brand seven months later.
The caption stated, “The global pandemic has had an impact on everyone around the world on many levels. It has also had a tremendous impact on so many businesses. At Becca, an accumulation of challenges, together with the global impact of COVID-19, has sadly been more than our business can withstand, and we have had to make the heartbreaking decision to close down the Becca brand at the end of September 2021”.
Even though many hearts dropped while reading, Becca Cosmetics ended their caption with an inspiring declaration to their fans – “We believe in you, and we believe that the beauty inside you is the light you share with the world. We are confident that the spirit of Becca will continue to live on through all of you. Please keep illuminating your true selves. Light your own paths and push your limits. Share positivity and light the way for others as you make an impact on this world. Own your light on your own terms”.
Although we are all sad to see Becca Cosmetics go, we will forever be grateful that they have illuminated our lives with their industry-influencing highlighters. Here are some of the best Becca Cosmetics products that many loved and will continue loving.
Most Loved Products
1. Becca Cosmetics Shimmering Skin Perfector Pressed Highlighter
As one of the most well-known beloved and best highlighters, many were trying to get their hands on the Becca Cosmetics Shimmering Skin Perfector Pressed Highlighter. Specifically, in the colour Champagne Pop. The viral shade is fitting for every skin tone and features a range of different shades to match your skin tone! With shades such as Vanilla Quartz, Chocolate Geode and Opal.
2. Becca Cosmetics Backlight Priming Filter Face Primer
We are sad that we won’t be getting our hands on the Becca Cosmetics Backlight Priming Filter Face Primer anytime soon either! This is one of the best primers because it really gave that “lit from within glow” on your bare skin and even under your makeup. It’s the perfect canvas for a smooth application and it feels like a real-life face filter.
3. Ultimate Coverage 24 Hour Foundation
Becca Cosmetics Ultimate Coverage 24 Hour Foundation offers exactly what you need for an all-day event. Its full coverage lasts up to 24 hours and doesn’t feel heavy at all on your skin. With a natural and stunning finish, it also features a breathable formula that is suitable for acne-prone skin.
4. Becca Cosmetics Sunlit Bronzer
If you wanted to add dimension to your face, the Becca Cosmetics Sunlit Bronzer would have been a go-to. This is because it looked natural, and never orange on the skin! What’s more, there are 3 shades for you to choose from. Allowing you to create that perfect sun-kissed look.
5. Becca Cosmetics Zero No Pigment Glass Highlighter for Face+Lip
Spending all your time in front of your phone, laptop and tv can accumulate to a ton of blue-light exposure. This is why many loved the Becca Cosmetics Zero No Pigment Glass Highlighter for Face+Lip, because it protected your skin against pollution and blue light! Furthermore, it also helps blur imperfections and moisturises your skin! Truly one of the best Becca Cosmetics products.
6. Skin Love Brighten & Blur Primer
This wonder product was definitely worth the investment. Becca Cosmetics Skin Love Brighten & Blur Primer doubled as a lip gloss and highlighter. Its clear texture really gives a shine anywhere you apply it. But don’t worry, it doesn’t give off a sticky feeling at all. Which is usually associated with any product with the word “gloss”.