Buckle up, it’s another celebrity beauty line! Palestinian-American supermodel Bella Hadid has ventured into the world of fragrances, and we’re personally here for it. Although it’s fair to say that most of the time, celebrities who come up with their own brands lack a true connection to said venture, but the same could not be said for Miss Hadid. After her lifelong obsession with fragrances was continuously hindered by her sensitivity to the alcohol present in most traditional perfumes, Bella Hadid founded her own fragrance line called ‘Ôrəbella, a passion project five years in the making. Meet ‘Ôrəbella’s three unique scents down below.

Everything You Need to Know About ‘Ôrəbella

‘Ôrəbella is pronounced “aura bella” and represents Hadid’s family name, which translates to “iron ore” in Arabic. The brand draws inspiration from nature, stemming from Hadid’s growing lavender and producing essential oils on her family farm. ‘Ôrəbella’s first launch consists of three fragrances named Window2Soul, Salted Muse, and Blooming Fire. Each scent comes in 10ml, 50ml, and 100ml versions. You can even purchase a gorgeous, multi-faceted gold base to display your 100ml perfumes.

Onto the main event — the scents! Window2Soul offers a delicate floral fragrance infused with damask rose, jasmine, tonka bean, and hints of lemon. Salted Muse belongs to the woody marine category and is a blend of sea salt, pink pepper, cedarwood, sandalwood, and amber. Blooming Fire is also a floral fragrance but has a warmer scent compared to Window2Soul, enriched with patchouli, Tahitian monoi flower, and bergamot.

What sets ‘Ôrəbella apart from other fragrances on the market is their distinctive alcohol-free bi-phase formula. It comprises two layers that you must activate by shaking the bottle well before spraying it onto your skin. The first layer is enriched with ‘Ôrəlixir base, which contains hydrating snow mushroom and a blend of five moisturising oils (camellia, almond, olive, jojoba, and shea) to nourish the skin while keeping the scent potent. The second layer is a combination of aromatherapy essential oils and premium fragrance notes. Perfumes that double as skincare? Sign us up!

As of today, ‘Ôrəbella fragrances are only available in the United States, but given the massive demand, international markets are bound to open very soon. Click here and here to stay posted.

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