Beauty News
Hop Into the Summer SZN with These Best Beauty Launches of July
Soak up the sun
By: Balqis Ariffin / July 25, 2024

With the arrival of summertime, we are left with scorching sunshine that seems unbearable. But beyond that, it means our beauty kit needs a total revamp to beat the heat with makeup that exudes summer vibes, and fragrances that last for hours. If your beauty stash is somewhat not quite prepped for this season, we got you covered for the summer era. Below we have sifted through the list of the best beauty launches of July; take a peek and add them to your shopping list.
Contents
The Best Beauty Launches of July 2024
1. Lancôme Rénergie H.C.F. Triple Serum Eye

The Lancôme Rénergie H.C.F. Triple Serum Eye is a perfect addition to your kit if you’re ever looking for the best beauty launches of July to splurge on. This latest addition to the range features a dreamy formula that targets the signs of ageing around the eye contour. Leveraging the three formulas augmented with SNK-peptide, this revolutionary tripeptide helps to smooth and tighten the appearance of wrinkles. Its pioneering formula also combines three anti-ageing powerhouses like hyaluronic acid, SNK-peptide, vitamin C, niacinamide, and vitamin F into one. From depuffing the eyes and uplifting the eyelids to minimising the appearance of eye lines, its benefits are multitude.
Why we love it:
- Ideal for all skin types, including sensitive eyes
- It imparts a fresh sensation
- Lightweight texture
Cons:
- At the high-end price range
Price: RM430.00
Where to buy: Lancôme’s official website
2. KVD Beauty Tattoo Liner Waterproof Liquid Eyeliner

KVD Beauty has revamped its award-winning Tattoo Liner Waterproof Liquid Eyeliner with a new improved formulation for a bolder and smoother look. It features the same length of precision tip with 0.01 for ultimate precision that imparts rich pigment that stays all day. While the enhanced ink-flow technology formula ensures a vibrant finish that is not only waterproof but also fade-resistant, smudge-resistant, and transfer-proof. It also comes in two shades, Trooper Black and Mad Max Brown.
Why we love it:
- Paraben-free
- Enhanced ink-flow technology formula
- Available in two shades
Cons:
- To maintain ink flow, ensure the cap is tightly closed and store the liner flat
Price: RM121.00
Where to buy: Sephora
3. Fenty Skin Fenty Treatz Lip Oil


Make your pout look extra juicy with the Fenty Skin Fenty Treatz Lip Oil, which comes in two variants of Black Cherry and Dragon Fruit. It packs a punch with antioxidant-rich formulas that protect the lips from environmental stressors, ensuring they are hydrated, smoother, and plumper. Thanks to its non-sticky texture and signature ultra-plush doe-foot applicator, it envelopes the lips seamlessly.
Why we love it:
- Non-sticky formulas
- Hydrates the lips
- Fruity scent
Cons:
- Slightly pricey
Price: RM130.00
Where to buy: Sephora
4. Aesop Eleos Aromatique Hand Balm

After a relentless hand of hand labour, signs of dryness and rough texture are one of the concerns that often loom on the horizon. Show your hard-working hands the love they deserve with the Aesop Eleos Aromatique Hand Balm, which features a harmonious concoction of Cedar Atlas, Patchouli, and Clove Bud essential oils. It imparts a blend of woody, herbaceous, and spicy aromas that uplift you from the daily grind.
Why we love it:
- Swiftly absorbed into the skin
- Pleasant scent
- Retains hydration level
- Available in two sizes
Cons:
- At the top of the price range
Price: starts at RM130.00
Where to buy: Aesop signature stores and official website
5. INNISFREE Vitamin C Green Tea Enzyme Brightening Pad

C the difference in your overall complexion with the newly released INNISFREE Vitamin C Green Tea Enzyme Brightening Pad, which makes its way on our list of the best beauty launches of July. This power-packed tub, which features facial pads, is soaked with niacinamide, panthenol, vitamin C, and green tea enzyme, which offers a dual effect by refining the skin texture and brightening a dull complexion. The pads have a dual-textured vitamin C pad that nourishes the skin with an intensive brightening effect, which can be used akin to a sheet mask as targeted care. While the bamboo pad serves to refine and hydrate the skin by using it after cleansing across the face.
Why we love it:
- Gentle formulation
- Offers dual effects
- Comes with two different surfaces of facial pads for different purposes
Cons:
- The size of the packaging is slightly bulky, making it not travel-friendly
Price: RM110.00
Where to buy: INNISFREE’s official website
6. Rabanne Invictus Parfum

Rabanne Invictus Parfum, which is exquisitely crafted by perfumers Caroline Dumur and Anne Flipo, encapsulates an intense fragrance among the Invictus range. The fragrance opens with a fresh lavender that fuses with pink pepper and a marine haze accord. The addition of black soap adds a musky hint that exudes masculinity, while the cashmeran, smoky carnal musk, and noble sandalwood offer a surprising twist with a sensual mood. The iconic trophy bottle features gold-accented handles, contrasting the gradient of deep blue packaging.
Why we love it:
- Fresh woody and earthy fragrance
- Stunning iconic trophy bottle packaging
- Long-lasting
Cons:
- It has a subtle sweetness that some people might dislike
Price: starts at RM385.00
Where to buy: Available at Sephora, Isetan, Parkson, Sogo, AEON and ZALORA
Which one of these best beauty launches of July that you’ll be purchasing? Make sure to follow Beauty Insider on Instagram and Facebook for the latest news updates.