As a freelance makeup artist, I’m always on the lookout for great makeup brands to add to my collection. I enjoy experimenting with new makeup brands and trying them out on my customers who often spend their days out and about. These days, the soft and natural K-celeb look is what everyone is going for. But it’s not easy to find good makeup brands that provide great coverage and long-lasting results. That was until I came across BNB  barenbliss! Having seen how viral their cosmetic products are among Koreans intrigued me. Plus, magazine editors talk about BNB a lot and I’m extremely excited that this highly-rated Korean cosmetic brand is finally in Malaysia. Here at Beauty Insider, I tried BNB’s viral products so you don’t have to – and here’s what I have to say!

But First, Who Is BNB barenbliss?

BNB barenbliss is a new cosmetic brand hailing all the way from Korea that’s clean and cruelty-free. It is co-founded by a Korean celebrity makeup artist, Jina Kim, who is extremely well-known in the industry. She has worked on many celebrities including Red Velvet, T-ARA, and Sistar. Her works have also appeared in Vogue, ELLE, and Harper’s BAZAAR as well as on various lifestyle brands like Shu Uemura and Anna Sui.

BNB launched just last year in March and has since gained a massive following to date. They have achieved many beauty editor‘s recommendations and have won numerous awards from GlowPick, Beauty+, and Allure; just to name a few. The brand has also topped the mask and lip tint category on Shopee Indonesia and has quickly become the go-to brand. But what is it that makes their products so good? Well, it’s actually all in their philosophy and what they believe in.

BNB Beauty Philosophy

When it comes to cosmetic products, BNB believes that the bare essentials are the way to go. This means combining natural and high-tech ingredients that nourish and give out the best payoff possible. We’re talking about beneficial ingredients like vitamins, antioxidants, PH-balancing formulas, and so much more. With these wholesome and healthy essentials, your makeup look is bound to be absolutely flawless inside and out.

In addition, BNB takes clean and cruelty-free beauty seriously, ensuring that there isn’t a single harmful ingredient. That’s right, chemicals like parabens, alcohol, mineral oil, talc, sulfate, and more are no-no’s here. Not only does BNB believe in pigmented, smooth, and luscious makeup, but they also want you to feel good on the inside. Thus, it’s why they pay close attention to the tiny details like their product textures, scent, and even the package designs.

Berry Makes Comfort Lip Matte

One of BNB’s highly raved products is the Berry Makes Comfort Lip Matte, which is now a staple in my makeup kit. It comes in contemporary packaging and exudes a light berry scent that isn’t too overpowering. In terms of application, it glides on smoothly and feels lightweight on the lips. Moreover, despite it being a matte lipstick, it’s actually pretty moisturising and doesn’t feel sticky like most matte lipsticks do. This is because it features natural ingredients like Australian Macadamian oil and E-hyaluron moisture. Therefore, it doesn’t dry out your lips but may need touch-ups here and there throughout the day. 

When it comes to the choices of shades, we highly recommend shades #01 Berry Set, #04 Maple Mingle, and #06 Chapter Nude. This is because shade 01 adds the perfect rosy finish, 04 has a nice earthy tone that looks good on almost everyone and 06 is the ultimate must-have nude shade. Last but not least, you can also purchase other BNB products like the Fortune Cookie Eyeshadow, Spark-Tacular Beauty Blush, and the Better Than Magic Eyeliner!

For more information and to purchase, check out BNB barenbliss on Shopee. Make sure to follow them on Instagram, TikTok, and Facebook too!