Is it just us, or has body care made a complete revival this year? Naturally, our eyes are always trained on the hottest beauty trends and latest product drops, and in 2025, there’s been a noticeable shift: more and more brands are turning their attention below the neck. From cult-favourite skincare names expanding into full-body treatments to fresh body care labels landing in Malaysia for the first time, one thing’s for sure: 2025 is the year body care steals the spotlight. Here are the launches we’re most excited about so far — fingers crossed there’s plenty more to come in the months ahead!

Body Care Product Launches We’re Most Excited About in Malaysia 2025

1. The Ordinary

Facts in a Flash
The Ordinary Body Care Collection
Type(s): All skin types
Main Function: This collection includes a body serum, body emulsion, and a body lotion, all targeted to tackle clogged pores, rough texture, dryness, and uneven skin tone
Star Ingredients: Salicylic Acid, Glycerin, Niacinamide, Amino Acids, Urea, AND Inulin

After much-anticipated demand for body care products that align with their affordable, effective, and ingredient-focused philosophy, Canadian brand The Ordinary has finally ventured into body care, and we’re in love! This trio is a targeted collection designed to tackle all your body concerns, including clogged pores, rough texture, dryness, and even uneven skin tone.

Staying true to its minimalist, science-backed principles, the new line introduces three products: the Salicylic Acid 0.5% Body Serum, which works to visibly smooth bumpy skin and minimise the look of pores; the Niacinamide 5% Face and Body Emulsion, aimed at evening skin tone and fading the appearance of dark spots; and the Natural Moisturizing Factors + Inulin Body Lotion, a lightweight moisturiser that delivers immediate and lasting moisture while reinforcing the skin barrier after just one use.

Price: From RM90.00

Where to buy: Sephora

Final Verdict

4.8

Insider Ratings

price:
ingredients:
performance:

PROS:

  • Skincare-focused approach to body care
  • Clean and effective ingredients
  • Comprehensive body care collection

Cons:

  • The amount of product in each bottle may feel a little limited, especially for regular full-body use
  • Formulas leave no fragrance on the skin

2. Rare Beauty

Body care product launches Malaysia 2025
Facts in a Flash
Rare Beauty Awaken Confidence Bouncy Body Cream
Type(s): All skin types
Main Function: This body cream delivers deep hydration and a radiant, bouncy finish, all wrapped in a soft, uplifting scent of peach and florals
Star Ingredients: Murumuru, Shea Butters, Jojoba, Tsubaki Oils, Vitamin E, NiacinamideL, and Hyaluronic Acid

We all know Selena Gomez’s Rare Beauty for its cult-favourite makeup, but this year, the singer-actress made her first move into body care with the launch of the Find Comfort Bouncy Body Cream. Living up to its name, this rich, pudding-like cream melts into the skin with an innovative texture that feels light yet deeply nourishing. It delivers up to 24 hours of hydration while helping to restore bounce, radiance, and a visibly smoother, more even look — all without any sticky or greasy residue. Its addictive scent (a soft blend of juicy peach and delicate florals) is Rare Beauty’s new Awaken Confidence fragrance, leaving you smelling just as fresh and radiant as your skin feels.

Price: RM190.00

Where to buy: Sephora

Final Verdict

4.5

Insider Ratings

price:
ingredients:
performance:

PROS:

  • Thick and bouncy texture
  • Fast absorption
  • Suitable for sensitive skin

Cons:

  • Less hygienic as it comes in a jar
  • Higher price point

3. Anillo

Body care product launches Malaysia 2025
Facts in a Flash
Anillo
Type(s): All skin types
Main Function: This Korean brand coming soon to Malaysia offers gentle, minimalist body care products like body washes and lotions designed to nourish while turning everyday routines into soothing self-care rituals

Not only does this list feature brands newly venturing into the body care world, but it also includes a brand-new Korean body care label arriving on our shores, Anillo! Rooted in the idea that body care deserves just as much attention and intention as facial skincare, Anillo focuses on creating thoughtful bath rituals through clean, gentle formulas that suit even the most sensitive skin.

The brand offers a range of sensorial yet minimalist essentials, including body washes, lotions, and creams designed to soothe, hydrate, and soften without overwhelming the skin. With a philosophy grounded in mindful self-care, Anillo invites users to slow down and reconnect, starting when warm water hits the body.

Price: N/A

Where to buy: Coming soon to Sephora

4. Jo Malone London

Facts in a Flash
Jo Malone London Care Collection
Type(s): All skin types
Main Function: This seven-product collection offers a complete range of luxurious body care essentials designed to nourish the skin and uplift the senses through thoughtfully crafted scents and ingredients
Star Ingredients: Various scented essential oils

Jo Malone London has long been our go-to for indulgent body rituals, and their new Care Collection is the peak. This curated lineup of seven wellness-focused body care products is inspired by ancient Roman bathing rituals and designed around four sensorial routines: Restore (jasmine, neroli, and rosehip), Revitalise (lemon peel, bay laurel, and verbena), Enrich (rose, chamomile, and cedarwood), and Purify (hyssop, myrtle, and juniper).

The collection includes the Restore Body Treatment Scrub, Restore Body Oil, Revitalise Body Gel-Cream, Revitalising Exfoliating Soap, Enrich Shower Cream, Enrich Body Balm, and Purify Shower Gel. Each product is made with essential oils and mood-boosting ingredients, the perfect, all-encompassing range to build your own indulgent day-to-night wellness routine.

Why we love it:

  • Complete body care routine designed to address different needs
  • Wide variety of captivating scents
  • Incredibly indulgent

Cons:

  • Higher price point
  • The different scents might not be suitable for those sensitive to smells

Price: From RM120.00 to RM480.00

Where to buy: Jo Malone London

5. Murad

Body care product launches Malaysia 2025
Facts in a Flash
Murad Heartleaf Soothing Body Cleanser
Type(s): Sensitive skin
Main Function: This body cleanser reduces signs of skin sensitivity (redness, dryness, itching, stinging, tightening) in just two weeks
Star Ingredients: Fermented Heartleaf Extract, Ceramides, Microalgae, and Skin-Identical Lipids

American brand Murad isn’t new to the body care world, having previously launched their popular Retinal ReSculpt Body Treatment for all-over anti-ageing. However, with their new Heartleaf Soothing Body Cleanser, they easily made our body care product launches Malaysia 2025 list.

This gentle, non-foaming cleanser features ceramides and skin-boosting lipids to strengthen the skin barrier against external irritants. It soothes sensitive skin, leaving it soft, calm, and comfortable while reducing redness, dryness, itching, and stinging within two weeks. Suitable for all skin types, including eczema-prone skin, it also helps improve overall skin resilience.

Why we love it:

  • Helps reduce signs of skin sensitivity
  • Strengthens the skin barrier
  • Suitable for eczema-prone skin

Cons:

  • Higher price point
  • Might not be suitable for those who prefer foaming body washes

Price: RM168.00

Where to buy: Murad

6. Kiehl’s

Facts in a Flash
Kiehl's Ultra Body Mega Moisture Squalane Cream
Type(s): All skin types, including sensitive, eczema, rosacea and psoriasis-prone skin
Main Function: This body cream delivers up to three days of hydration in just three seconds, thanks to a fast-absorbing formula specially designed for sensitive skin
Star Ingredients: Squalane and Pro-Ceramides

There must be something in the air, because 2025 is clearly the year of sensitive skin body care product launches in Malaysia 2025; just look at Kiehl’s latest launch. The Ultra Body Mega Moisture Squalane Cream is the brand’s first-ever hydrating body lotion designed specifically for sensitive skin, and it’s already setting a new standard.

Infused with skin-loving Squalane and Pro-Ceramides, this rich yet fast-absorbing cream sinks in within three seconds and keeps skin hydrated for up to three days, even after showering. With sensitive skin users typically applying three times more lotion than average, this cream is a major win: fewer reapplications, longer-lasting comfort, and a nourishing cocoon of protection against harsh environments.

Why we love it:

  • Hydrates skin for up to three days
  • Three-second absorption
  • Suitable for problematic skin

Cons:

  • Less hygienic as it comes in a jar
  • Higher price point

Price: RM168.00

Where to buy: Kiehl’s

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