BaByliss is a hair care appliance brand began in 1961. A famous Paris hair designer, Monsieur Lelievre, made the first electrical appliances to make curls. He manufactures the curling irons with a business partner and named them BaByliss. The brand is now part of the American Con Air Group.

A Brand leader and the number one brand in Europe for hair care appliances, BaByliss products include hair dryers, curling irons, hair straighteners, hair clippers and shaving tools. With over five decades of experience in the industry, BaByliss products are in use both in households and in professional settings.