Beautyblender

Beautyblender is a tear-drop shaped disposable makeup sponge brand founded by the famous Hollywood makeup artist, Rea Ann Silva, in 2003. The edgeless makeup sponge’s design was created to achieve professional makeup blending that can look flawless on a high definition camera that usually picks up skin imperfections.

Beautyblender offers iconic makeup applicators, foundations, and blender cleaning tools, and other beauty tools.

The shape and design of this iconic brand are so well known that it has been generalised by the beauty community. The makeup tool was designed to give professionals and consumers an “airbrushed makeup” look that is accessible and affordable. Makeup sponges became synonymous with the Beautyblender. In 2018, the Cosmetic Executive Women or the CEW awarded Beautyblender the “Best Makeup Tool” award.