Benefit Cosmetics is a makeup and skincare brand founded by twin sisters Jean and Jane Ford. Established in the 1970’s, Benefit is best known for its unique and fun approach to the beauty and glamour. Best known products are the cheek and lip stain Benetint – which instantly gives cheeks a sun-kissed rosy look and the dandelion brightening finishing powder – with a super sweet pink shade.

Benefit’s unique style has established an international presence. The bold yet feminine and sometimes girly shades with fun packing has endured the brand to many consumers.