DHC embraces the most nourishing oil in the world, olive oil. DHC also believes in the Japanese concept of wabi-sabi. This concept teaches us that there is beauty hidden behind imperfections. As wabi-sabi suggests, we are all, “perfectly imperfect”. Thus, their main goal is to help people from all around the world feel beautiful in their own skin. What started as an educational translation company in Japan in 1972, has now changed J-Beauty forever. DHC came to be when founder Yoshiaki  Yoshida embarked on a journey throughout Europe in search of a way to harness the powers of olive oil. In 1980, DHC finally released its first skincare product, the Olive Virgin Oil. For over 40 years, DHC has combined traditional botanicals with the latest sciences to revolutionise modern skincare.