Fenty Beauty is a cosmetics brand founded by the world-renowned singer and fashion icon, Rihanna. The word Fenty came from the artist’s last name. Fenty Beauty gained its reputation after the release of 41 shades which are suitable for every woman with various skin tones. The beauty brand focuses on providing people with hard-to-match skin tones the opportunity to have fun and express themselves through makeup. It is formulated to feel light on the skin. This encourages everyone to show their creativity by layering different cosmetics.

Fenty Beauty offers a variety of products for the face, lips, cheeks, eyes, brow, and body. In 2020, Rihanna launched Fenty Skin. This skincare line is specifically designed to complement Fenty Beauty. 

This cosmetics brand is not just about beauty products. Fenty Beauty is also about giving back to the community. In 2012, The Clara Lionel Foundation (CLF) was launched to fund education, health, and emergency response programs globally. CLF was named after Rihanna’s grandparents, “Clara” and “Lionel” Braithwaite.