Fresh was a small skincare brand when it opened its first apothecary store in Boston, New York in 1991. Husband and wife Lev Glazman and Alina Roytberg drew their inspiration from nature and its beauty. Their collaboration led to the creation of unique products, consumers did not know they cannot live without. Its products are shaped by modern science and honed by traditional beauty rituals.

The first product Fresh had to offer was a personally hand-wrapped soap. Today, Fresh offers masks, scrubs, fragrances, sunscreen, lip treatments and skincare made with potent natural ingredients that produce effective results.

Fresh’s ideologies are shaped by Lev and Alina. It does not limit itself to endless possibilities — it is boundless curiosity. This skincare brand is continuously searching for what is beyond expected pleasures, natural ingredients from all over the world, or the experience of generosity. Fresh believes that “Where fresh goes, beauty follows.”