The History of WHOO was commissioned by the National Government of Korea to create a national luxury skincare brand that fully embodies the Korean traditions. Soon after, LG Household and Healthcare developed and launched The History of WHOO in Korea in the year 2003.

The History of Whoo revolves around the concept of providing self-care and self-regeneration beauty remedies for women; Their products re-interpreted the traditional beauty formulas used by empresses from the Eastern Royal Courts and by the help of modern technology, developed various skincare and makeup lines that are fit for a Queen.