Jo Malone is at the forefront of luxury perfumes. It is a British brand founded by Jo Malone in the 1980s. She created one of the most celebrated and reviewed fragrances in the perfume industry before the company was sold to Estee Lauder, a luxury beauty brand, in 1999. Jo Malone continued to work for the brand until 2006. The fragrance is inspired and immersed in modern British culture. It strives to provide elegant scents with playful concepts. Besides being well-known for its fragrances, Jo Malone also offers many luxury products for the bath, body, and home. It is available in 22 countries and territories, including Asian countries such as Indonesia, Thailand, Cambodia, the Philippines, Singapore, and Malaysia.