Kitsch started as a hair accessory company in 2010. This beauty brand is continuously evolving. Today, it offers daily essentials such as trendy shower caps, sleeping products and fashionable face masks. It provides easy-to-use products.

Kitsch is best known for its patented product, the Ponyful®. It is a hair accessory designed for thin hair. This has the benefit of adding hair volume and fullness without adding a lot of weight.

Kitsch was founded by Cassandra Thurswell in Los Angeles, California. After working many odd jobs, she took on the fashion and beauty industry. She launched her own company when she was 25 years old. She took a risk and quit her jobs to concentrate on Kitsch. What started as a small company is now distributing goods in more than 27 countries.