MKUP is a fairly young makeup line that originated in Taiwan. It is an environmentally-friendly and cruelty-free professional cosmetic brand designed for seamless application. MKUP has achieved ECO-CERT standards. All products are guaranteed to be ethically produced, and vegan. This beauty brand designed its products to cater to makeup for beginners. Its original and unique designs give their users “Zero Burden” by using “Zero Techniques” through “Seamless Application.”