NYX Cosmetics

NYX Cosmetics is a makeup company founded in 1999 by Toni Ko in Los Angeles. Toni Ko is a Korean Immigrant to the USA. It was named after Nyx, the Greek goddess of the night. NYX is a makeup company founded in 1999 by Toni Ko, a Korean Immigrant to the USA. It started selling through the professionals before moving to the mass market.

They position their products as high-quality products at drug store prices. The company was sold to L’Oreal in 2014. NYX Professional Makeup loves sharing their products to makeup enthusiasts and encourage them to become a makeup artist. This way they too can afford professional makeup products and tools to experiment on them.