Pony Effect is a K-beauty brand created by Park Hye Min, a respected makeup artist. This makeup line is owned by Memebox, a well-known South Korean cosmetics company. It is an artistic brand that explores the limits of makeup. It was developed to complement Park Hye Min’s colourful style. This beauty brand features cosmetics that are highly blendable and easy to use.

Park Hye Min, or Pony is a self-taught makeup artist. She started her career on YouTube. After obtaining a massive following, she successfully collaborated with Memebox. This makeup brand is available in over 40 countries, such as Malaysia, Indonesia, Singapore, Philippines, Vietnam, Thailand, Laos, Myanmar, Taiwan, Hong Kong, China, Mongolia, and Japan.