Over the years, Prada has become a beauty icon with the best fashion styles and fragrances such as Prada Candy Florale and La Femme Prada Intense. The Prada brand represents the best of Italian culture and tradition, sophisticated style and uncompromising quality and can redefine as “the norm” and set new trends as one of the most innovative fashion brands. The distinctive originality of the Prada brand is based on its unique approach to style, craftsmanship and constant innovation in materials and designs, as it continually exerts creativity in the development of fashionable designs, sophisticated fabrics and innovative techniques of production.