Schwarzkopf was founded in 1898, Germany.  It is a professional hair care brand that pride itself with innovation and have their labs to improve their formulas.  Products include: hair styling products, hair care products and hair colouring products.

Some of their most well known products are Schwarzkopf Natural & Easy in Hazelnut Red, Schwarzkopf Extra Care Ultimate Repair Intensive Mask, got2b, and Schwarzkopf Extra Care Hydro Collagen Express Repair Spray.  Today, Schwarzkopf is represented in 50 countries worldwide.  In Malaysia, Schwarzkopf can be found in the pharmacy chain stores such as Watsons, Guardian and Shins (the hair and body care shop).