Sephora is a French multinational chain of personal care and beauty stores founded in Limoges in 1969. They have nearly 300 brands, along with their own private label.  You can find a sort of beauty products in Sephora including cosmetics, skincare, body, fragrance, nail colour, beauty tools, and haircare. To build the most knowledgeable and professional team of product consultants in the beauty industry, Sephora developed “Science of Sephora.” This program ensures that our team is skilled to identify skin types, have a knowledge of skin physiology, the history of makeup, application techniques, the science of creating fragrances, and most importantly, how to interact with Sephora’s diverse clientele.

According to their company history, what is now Sephora started out as a small perfumery in Limoges, France, called Shop 8. Dominique Mandonnaud wanted to provide a place for customers to try out the products before making a purchase, something almost unheard of at the time. Products were grouped together by type, not brand. By 1979, 12 more stores had opened. In 1995, Sephora company history reports that it launched a brand of its own name. The Sephora brand included bath and body products. Sephora reports that they opened their first store in the United States in New York City in 1998. Today, there are more than 250 stand-alone stores in the United States. Many of the stand-alone stores in the U.S. are found in large shopping malls.

Sephora has grown quite a bit over the last three decades. The company has forged ahead into several countries, making a name and a brand for itself. The cosmetics industry continues to grow, and it’s very likely that Sephora will expand and grow right along with it.