Founded by Malaysian singer Siti Nurhaliza in March 2010, SIMPLYSITI Sdn. Bhd. is a Malaysian cosmetic company with their headquarters in the ever-bustling city Kuala Lumpur, Malaysia. The brand’s name was derived from the word “simplicity”, and its products are produced in their factory in Korea, and has the incorporation of nanotechnology. SimplySiti received Halal status from Jabatan Kemajuan Islam Malaysia (JAKIM) officials who visited the factory in Korea to inspect every aspect of the production with strict regulations to ensure the products are Halal.

Many of their released products, especially her lipstick range, bear names from her single and album titles. Marketing strategies include the availability of the products over 200 Watsons, Guardian, and Jusco outlets throughout Malaysia, with its first kiosk at the JB Sentral in Johor Bahru, and there are plans for promoting the products to Brunei, Indonesia, Singapore and Middle East countries. They currently have a website to retail their products and provide free shipping nationwide.