The Ordinary by DECIEM is a cosmetic brand that focuses on creating high-quality products that specifically target skincare issues at an affordable price. They have become a well-known name in the beauty industry for their potent formulas that have proven in its effectiveness. The Ordinary thrives their products in being free of parabens, sulfates, mineral oil and more. Moreover, they are cruelty-free.

Their products are affordable due to the lack of luxury packaging and extensive promotions and instead opting for minimalism and simplicity. The brand is focused more on research to put out more effective products. The Ordinary takes pride in honesty, their aim for “Clinical formulation with integrity”.