Winky Lux is a cosmetic brand from New York City tat ships its products internationally. Their product range includes  makeup, eyeshadow like First Base Eyeshadow Primer, foundation and lipsticks like Glimmer Balm. Winky strive to keep up with trends and products are contained in innovative packaging. They are a ‘green’ beauty brand, using organic ingredients. Their products do not contain parabens, sulfates, gluten and phthalates. They do not test their products on animals. Instead, they test them on their  founder Natalie who has extremely sensitive skin.