Cetaphil unveils its Optimal Hydration line which provides long-lasting 48-hour hydration to combat dry, dehydrated and sensitive skin. The range includes a groundbreaking formulation that features hyaluronic acid to replenish the skin with deep hydration, soothing blue daisy and HydroSensitiv™ Complex which is packed with moisturising properties.  

Lisa Surihani, a long-time fan and brand ambassador, said, “Cetaphil develops products with its dedicated research team when creating new skincare solutions. In just one week I saw that my skin looked smoother, even and supple.” 

The Cetaphil Optimal Hydration range increases the skin’s water level content by 50% which makes it highly effective to soothe skin sensitivity, agreeing to this, Lizz Chloe, radio host for MYFM and social star stated, “I was pleased to hear about the new Cetaphil Optimal Hydration range, which delivers deep yet long-lasting 48 hr hydration in its range that aims to protect the skin during the day and repair it from any damage in the evening, plus the range cleanses without drying or stripping the skin of necessary oils.”

The  Cetaphil Optimal Hydration range includes:

  • Optimal Hydration 48 Hour Hydration Serum: Ultra-lightweight serum which features a concoction of hyaluronic acid, sunflower seed oil, shea oil, Pro Vitamin B5 and Vitamin E to improve the overall skin condition and intensely hydrate the skin with up to 48 hours of hydration. 
  • Optimal Hydration Refreshing Eye Serum: Thanks to the powerful blend of hyaluronic acid, peptides, jojoba and algae extracts, Vitamin B5 and Vitamin E, it minimises the appearance of dark circles and puffiness for a more refreshing look. 
  • Optimal Hydration Healthy Glow Daily Cream: Powered by HydroSensitiv™ Complex, Hyaluronic Acid, Niacinamide, Vitamin B5 and antioxidant Vitamin E, this lightweight cream delivers intense hydration, leaving your skin feeling soft and plumper, 

What’s more, consumers will also stand a chance to win amazing prizes when they play the Cetaphil Optimal Hydration Race Augmented Reality Filter on the @cetaphilmy Instagram page. To join, simply collect the right icons to score points and share them on your Instagram story and tag @cetaphilmy to get a Watson’s promo code and win prizes. 

The Cetaphil Optimal Hydration 48 Hour Activation Serum retails for RM89, Cetaphil Optimal Hydration Refreshing Eye Serum priced at RM75.40 and Cetaphil Optimal Hydration Healthy Glow Daily Cream at RM98. The Cetaphil Optimal Hydration range can be purchased at Watsons, Guardian, Caring and other leading pharmacies nationwide. It is also available online on Lazada and Shopee. 

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