Clinique has just launched the Clinique iD. A unique way to infuse their existing moisturizers with your choice of 5 newly launched actives. This gives rise to 15 possible combinations for a consumer to choose from for a moisturizer with added properties.
Aided by the custom-blend chemistry technology, the actives are housed in a cartilage which keep them separate from the moisturizer. This helps to ensure the actives remain effective. The revolutionary pump then freshly mixes the concentrated actives at a specific dosage to the moisturizer base and dispenses them with each pump.
To purchase the Clinique iD, consumers first pick a moisturizer from their existing staple that suite their skin type. The dramatically different moisturizing lotion provides the creamiest option to hydrate dry or combination skins. It is the only one out of the three that is not oil-free.
The oil-free options are more suitable for those who are concerned with acne breakouts . The oil-control gel and the hydrating jelly (the latest edition to the dramatically different line of moisturizer) are both water-based. Both gel and water-jelly options are lightweight and suitable for problematic skins.
The next step is to choose 1 of 5 newly launched actives to target skin concerns.
Take note to protect your skin if you choose any products with AHAs and Glycolic acid, as they may increase your skin’s sensitivity to the sun.
Custom iD – 15 possible combinations!
The 3 different moisturizers with the 5 concentrated actives gives rise to 15 combinations for a wider choice for their customers.
To read more or to review the following products:
- (Green) Clinique iD Active Cartridge Concentrate for Irritation, click here.
- (Blue) Clinique iD Active Cartridge Concentrate for Pores & Uneven Texture, click here.
- (White) Clinique iD Active Cartridge Concentrate for Uneven Skin Tone, click here.
- (Orange) Clinique iD Active Cartridge Concentrate for Fatigue, clink here.
- (Purple) Clinique iD Active Cartridge Concentrate for , click here.