Glow up your teeth-care game with Colgate! Say hello to the brand’s first-ever Colgate Optic White Purple Serum — a seriously revolutionary drop in its growing oral beauty lineup. Think of it as a teeth-whitening booster that brightens your smile instantly by colour-correcting yellow tones with its rich purple formula. This serum is here to deliver a radiant smile and a boost of confidence!

While we’re all out here stacking skincare and haircare must-haves, Colgate is reminding us that oral beauty deserves a spot too. Because let’s be real — a dazzling smile totally completes the look. This purple serum is that beauty essential you never knew you needed, and now you won’t leave home without it.

Colgate

Step Into the New Era of Oral Beauty

Introducing the latest addition to Colgate’s purple oral beauty portfolio, Colgate Optic White Purple Serum joins the scene as a new must-have for your shelf. This product follows last year’s launch of the brand’s first-ever all-purple whitening toothpaste — Colgate Optic White Purple Toothpaste. The toothpaste is designed to colour-correct yellow tones on the teeth, and is also formulated with High Cleaning Silica and Core Shell Silica to help remove surface stains.

For decades, Colgate has made its mark as a leader in oral care innovation — and now, it’s taking things up a notch by turning oral care into an essential part of every beauty routine.

Colgate Optic White Purple Serum: The Oral Beauty Essential You Can’t Miss

The Colgate Optic White Purple line uses the science of colour theory to immediately colour-correct yellow tones on teeth. Now that Colgate just added the brand new Colgate Optic White Purple Serum to the range, its deepest rich purple hue lets you enjoy the ultimate colour correction for boost of whitening anytime, anywhere.

Thanks to its enamel-safe formula and fast, easy application, this purple serum is literally made for everyday use. Remember these three words: Pump, Purple, Smile!

Colgate

Radiant smile is achievable with these three-step routine:

  • Pump: Dispense one pump of Colgate Optic White Purple Serum onto your toothbrush
  • Purple: Brush for two minutes and let the deep purple formula work its wonders
  • Smile: Get ready to flaunt your radiant, confidence-boosting smile!

What we personally like about this serum is how compact the design is, making it effortless to slip into your beauty pouch. With its portability, it allows quick touch-ups wherever you are, so you can always smile confidently. Whether you’re out and about for work, on a date, or celebrating festive occasions, knowing Colgate Optic White Purple Serum is always with you boosts your confidence.

Please note that Colgate Optic White Purple Serum isn’t a substitute for toothpaste, but an addition to enhance your oral beauty routine. Want a superior whitening boost? You can use it together with Colgate Optic White Purple toothpaste for even better results.

Get Your Confidence-Boosting Smile Today!

Colgate

Are you ready to upgrade your oral care routine? If so, grab your Colgate Optic White Purple Serum on Colgate’s e-commerce platforms on Shopee, Lazada, and TikTok. Don’t want to wait? Head to pharmacies like Watsons, Guardian, and Caring near you to start using it right away!

Now’s the time to take better care of your oral health with this whitening boost, so you can smile confidently and brightly, just as you are.

For further details, visit the Colgate Optic White Purple Serum product page.

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