Love having great-looking hair but hate the guilt that comes with using most haircare products that are animal keratin based? D’COEUR, the No. 1 Functional Hair Care brand in Southeast Asia, feels the same, and their new DCURE Multi Proteins Hair Collagen Treatment could be the answer. With the healing power of phytonutrients, the product that has been formulated in France will help you regain your healthy hair by nourishing the cuticles and strengthening and softening the hair.  

Conventional keratin hair products use animal protein extracted from animal feathers, hair, horns, scales, shells and hooves, resulting in the death or disability of countless animals. As an international leading functional hair care brand, results are important to D’COEUR, but it always adheres to the mission of caring for nature and sustainable development and insists on 100% vegan formula and animal-free research and development. 

The Founder of D’COEUR Datin Yen Wei stated during the launch, “We understand that today’s generation wants it all – looking great, feeling great and all the while doing their part of the environment and animals. This is what our new Hair Collagen Treatment is all about – borrowing from nature’s apothecary with 3 types of amino acids that completely replaces harmful chemical ingredients and replenishes hair collagen.’’ 

‘’Real sustainability should continue to break through in a better direction, and D’COEUR is fortunate to break through this difficulty and bring the DCURE Multi Proteins Hair Collagen Treatment that we are proud of to the world’’, she continued. 

The new product features a combination of proteins, amino acids, peptides and oligopeptides that produces a hydrolyzed collagen that can act as an antioxidant and fight damage caused by free radicals. The 18 plant-based proteins within the product offer many benefits such as promoting hair growth, retaining moisture in your strands, aiding the production of melanin and improving hair elasticity. 

On top of that, the 3 amino acids that were extracted from olive and chestnut trees help preserve hair colour, strengthening and accelerating hair growth. The DCURE Multi Proteins Hair Collagen Treatment also enhances hair gloss for shinier, fuller and smoother hair. 

For more beauty infos, make sure to follow us on Instagram and Facebook. Also, visit our Insider Mall to shop and get rewarded!