Since its inception in 1986, Dermalogica has emerged as a modern icon in the beauty industry. With a distinctive approach rooted in professional-grade skincare education, services, and a personalised range of products, Dermalogica sets itself apart as a powerhouse brand. Founded by visionary Jane Wurwand, the brand not only filled a gap in the market by merging the worlds of beauty with top-tier skincare products and education but also went above and beyond by championing clean formulations and sustainable packaging since its early days.

We got up close and personal with Dermalogica as they shared their insights as a key exhibitor at beautyexpo & Cosmobeauté Malaysia 2024, discussing their aspirations, sustainability practices, and strategies for staying ahead of market trends.

The Exclusive Interview with Dermalogica, a Top Exhibitor at beautyexpo & Cosmobeauté Malaysia 2024

As one of the exhibitors, what excites you most about participating in beautyexpo & Cosmobeauté Malaysia 2024, and what are your expectations for this year’s event? 

We are looking forward to this exciting event to expand our brand’s visibility, and  reach. Also, to gain industry insights, make new friends and foster business  partnerships. 

Can you tell us about your latest products or services that you’re showcasing here?  What sets your brand apart from other exhibitors at the expo, and are there any new  products or services you plan to launch or highlight? 

We will be showcasing our advanced pro products, and pro services to help transition Traditional Professional Skin Therapists (PSTs) to Advanced PSTs; by equipping them  with knowledge, skills, innovative products and services to stay informed about the  latest trends and techniques. 

Among the product highlights is the Pro Restore, which is designed to restore skin and amplify results with Pro  Strength that it’s clinically proven. Additionally, we will highlight our LuminFusion treatment, known for delivering instant luminosity with no downtime.

What are your main objectives for participating in beautyexpo & Cosmobeauté Malaysia 2024, and how do you think it will impact your brand’s growth and visibility  in the beauty industry? 

We hope that participating in beautyexpo & Cosmobeauté Malaysia would help us to  reach out to more skincare professionals who are seeking business partnership  opportunities. 

Sustainability is becoming increasingly important in today’s market. How’s your  brand adapting to this trend, and what steps are you implementing to ensure eco friendly practices and responsible sourcing? 

As a global brand, Dermalogica is committed to an ambitious new Healthy Skin, \ Healthy Planet initiative. We are certified cruelty-free, gluten-free, and vegan. 

We have been clean since 1986. Our formulas are free of artificial colours and  fragrances, mineral oil, lanolin, S.D. alcohol, parabens and microbeads. All paper and cartons we use are FSC certified to be sustainable for forests. 

Our new 500ml cleanser packaging uses a single-material recyclable pump and 50% post-consumer-recycled plastic bottles, reducing waste and increasing recyclability.  

Additionally, we are the first-to-market mono-material airless tube system that complements our innovative PoreScreen Mineral Sunscreen SPF 40 and PowerBright  Dark Spot Peel.

As the beauty industry continues to evolve, what are some of the key trends you believe will shape the Malaysian market in the near future? How is your brand  planning to capitalise on these trends?  

One of the key trends is personalisation has become ingrained in customer  expectations. In beauty, consumers who get personalised recommendations are  more likely to purchase.  

At Dermalogica, we create highly customised regimens and services, because we  know that no two skin conditions are the same. Our products work best when they  are recommended by a professional skin therapist for a client’s unique skin. Whatever  client’s lifestyle, background or environment, rest assured that Dermalogica will work  for him and her. 

Secondly, consumers are increasingly demanding that brands uphold sustainable  values. Conscientious shoppers choose brands based on their environmental impact. 

By 2025, Dermalogica will meet or surpass several sustainability goals. These includes 90% of our ingredients will be sourced from sustainably rated suppliers and 100% of our tubes, bottles, and boxes will be designed to be reused, recycled,  and/or composted. The majority of the plastic in our packaging will be derived from recycled  material or plant-based material. In addition, we’ll partner primarily with suppliers who monitor and manage their carbon  footprint.

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