If there’s one skincare product we love, it’s serums. They help target skin problems and nourish our skin with all the good stuff. This is why you have to check out Drunk Elephant’s new C-Firma Fresh Day Serum. Drunk Elephant’s beloved Vit-C formula is now vegan and deconstructed to be self-mixed – how fun! This helps to maximise the potency of its delicate ingredients that are powerful as well.

What Is The C-Firma Fresh Day Serum?

Well, it’s a super-potent 15% vitamin C day serum. It is packed with a powerful antioxidant complex, essential nutrients, and fruit enzymes as well. All of these ingredients work together to firm and brighten the appearance of the skin. What’s more, this product also helps improve the signs of photoaging.

What Does The C-Firma Fresh Day Serum Do?

C-Firma Fresh Day Serum is designed to be mixed by you before its first use. This helps to maximise the potency of its ingredients while keeping the formula fresh. This revolutionary vitamin C serum features a powerful antioxidant complex of 15% l-ascorbic acid, 0.5% ferulic acid, and 1% vitamin E. All of this helps brighten, firm, and even out your complexion. The serum is also potently formulated with pumpkin ferment extract and sodium hyaluronate crosspolymer. This allows the C-Firma to enzymatically dissolve surface dead skin cells as it hydrates and soothes. The result noticeably diminishes the appearance of signs of aging and photodamage. In return, you get incredible radiance and luminosity.

What Else Should You Know?

Well, did you know that the C-Firma Fresh Day Serum protects your skin from pollution? When worn under your sunscreen during the day, C-Firma wards off pollution and UV-generated free radical damage. C-Firma is also formulated at a pH of 2.5. Plus, you do not need to refrigerate this beauty!

How To Prep The C-Firma Fresh Day Serum?

Pour all of the liquid serum base into the vial containing the 15% l-ascorbic acid powder. Do not pour the powder into the liquid. Then, screw the pump onto the top of the vial and shake for one minute until the powder dissolves fully. Bubbles will form, but that’s completely okay! Next, insert the vial into C-Firma’s opaque outer container with the pump facing to the left until it snaps into place. Now your C-Firma Fresh Day Serum is ready to use! Once mixed, C-Firma will stay fresh for six months.

Note: Mix only as intended and avoid contact with eyes.

How To Use The C-Firma Fresh Day Serum?

In the morning, apply one pump to a clean, dry face, neck, chest, and backs of your hands. You can also choose to mix it into your daily Drunk Elephant skincare smoothie. Don’t forget to top it off with your favourite sunscreen!

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