Drypers, Malaysia’s top baby care brand under the Vinda Group, has launched The Power of Parent-preneurs, an initiative that combines locally tailored product improvements with a simple, transparent affiliate programme. It allows parents to earn by sharing products they already use and love.

At a family-friendly event held at the Petaling Jaya Performing Arts Centre (PJPAC), Drypers introduced the latest upgrades to its Drypers DryPantz and guided parents through an easy, on-the-spot affiliate sign-up process.

Yapp Pau Ling, Country Head of Vinda Malaysia, said:

At Drypers, our purpose has always been to support Malaysian families in meaningful ways through diapers that are truly made for all Malaysian babies, and through opportunities that help stretch every ringgit. With Power of Parent-preneurs, we’re going one step further: offering parents not only better products for their babies but also a clear, well-supported earning opportunity through products they already use and trust. It’s about dignity, community, and making every day a little easier for families across Malaysia.

Turning Sharing Into Earning

Drypers DryPantz

The Power of Parent-preneurs recognises that parents naturally share product recommendations with one another every day. Through Drypers’ affiliate programme, that everyday habit can now become a source of income, with no upfront cost and simple steps. Parents can register easily via QR, link their TikTok Shop within minutes, and access starter content prompts that include plain-language disclosure tips and clear do’s and don’ts.

On-ground coaching also supports beginners in creating posts based on their real routines, using hands-only framing to protect privacy, and practising clear, upfront disclosure. The aim is to provide a respectful, skills-based entry point that fits naturally into family life, helping parents engage in social commerce with confidence and responsibility.

More Than Just Good Value

For many Malaysian families, true value now means reliability that goes beyond cost. When diapers stay dependable in our tropical weather, parents save both time and peace of mind.

At the same time, many Malaysian parents are seeking ways to boost household income without compromising family time. The Power of Parent-preneurs answers that need with a guided, family-friendly approach to joining the growing social commerce space.

Drypers DryPantz

Rather than leaving parents to navigate it on their own, Drypers offers structure, training, and community support to help them share genuine experiences safely and confidently, with privacy, honesty, and purpose at the heart of it all.

This approach also reflects Drypers’ wider commitment to consistency and care. The brand continues to support parents across every touchpoint, from packaging and retail shelves to online platforms and community events, ensuring a consistent tone of trust throughout.

Beyond its campaigns, the Drypers Baby Club remains a lasting source of value, offering families rewards with every purchase, convenient doorstep redemptions, and expert resources designed to support them through every stage of parenthood.

Designed for Malaysian Families

The upgraded Drypers DryPantz has been thoughtfully designed for the daily realities of Malaysian parents and babies. Its new features include:

  • Soft bubble waist for a snug yet gentle fit that’s kind to baby’s skin and leaves no red marks
  • Improved fit profile to reduce sagging and move comfortably with active babies
  • Up to 10 hours of dryness to keep baby’s skin fresh and comfortable
  • Double Leakguard protection for better defence against side leaks, even during longer wear

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