Meet your skin bestie!
By: Balqis Ariffin / January 19, 2023
Emina has debuted Natura Pal, the latest collection, which harnesses the power of nature for the skin’s benefit.
The Natura Pal range comprises Gel Cleanser, Toner Essence, Splash Serum, and Gel Moisturizer, offering a line of comprehensive products for a full skincare routine.
According to Karina Anindita, Head of Marketing for Paragon Corp, “Emina prioritizes innovation in every initiative and product presented. We believe that small steps if done consistently will have a big positive impact. As a beauty bestie to teens, Emina always wants to give the best not only for them but also for nature. Hence, we are pursuing collaboration with various strategic parties such as Zero Waste Malaysia to expand reach and impact to larger groups.”
Apart from the Triple Protection+, these products are formulated with nature’s goodness, including 100% natural pea extract, which work together to fortify the skin’s protective barrier and protect the skin from free radicals caused by environmental aggressors. What’s more, the range contains no additional colour and is hypoallergenic, non-comedogenic, and non-acnegenic.
Staying true to the essence of promoting nature’s goodness, the Emina Natura Pal range boasts environmentally friendly product packaging. The products are created with 10% less plastic and are 100% recyclable. Plus, it also uses water-based ink for secondary packaging and product boxes. While soy ink was used for Natura Pal Toner and FSC paper for Natura Pal Serum and Natura Pal Moisturizer secondary box.
As part of its longer-term sustainability effort, Emina will be visiting 27 schools around the Klang Valley area on a mission to spread education about Skin 101 and sustainable living.