With the annual beautyexpo & Cosmobeauté Malaysia (BECBM) set to return this October, the spotlight is on Gemology, a leading exhibitor at one of the largest and longest-running beauty trade shows. At the forefront of skincare innovation, Gemology is renowned for its exquisite formulas infused with trace elements from precious and semi-precious stones, capturing the essence of the skin oligotherapy approach.

Founded by Chrystelle Lannoy, Gemology offers an extensive product range that provides more than just efficacy; it delivers an immersive sensory experience that sets it apart amid the proliferation of beauty brands. In this exclusive interview, we delve into Gemology’s expectations for fostering meaningful industry connections and introducing the Malaysian market to the transformative power of mineral-enriched skincare at the upcoming beautyexpo & Cosmobeauté Malaysia 2024.

Interview with Gemology, A Leading Exhibitor at the beautyexpo & Cosmobeauté Malaysia 2024

As one of the exhibitors, what excites you most about participating in beautyexpo & Cosmobeauté Malaysia 2024, and what are your expectations for this year’s event?

We are thrilled to be part of BECBM 2024 because it offers an incredible platform to showcase the revolutionary benefits of our mineral-enriched products. Our Skin Oligotherapy Complexes harness trace elements from precious and semi-precious stones, providing skincare solutions that work from the inside out. Attendees can expect a truly sensory and emotional experience that highlights the purity and efficacy of our offerings. We anticipate increased brand visibility and meaningful connections with industry professionals, setting the stage for exciting collaborations and growth.

Can you tell us about your latest products or services that you’re showcasing here? What sets your brand apart from other exhibitors at the expo, and are there any new products or services you plan to launch or highlight?

We’re excited to share Gemology’s innovations, which blend the luxury of minerals with cutting-edge skincare science. Our unique formulations incorporate the virtues of precious stones into every product, transforming beauty routines into a sensory journey. What sets Gemology apart is our commitment to combining natural beauty with scientific efficacy, creating products that are both luxurious and effective. At the expo, we’ll highlight our mineral-based skincare and facial treatments, demonstrating how our revolutionary approach distinguishes us from other exhibitors.

What are your main objectives for participating in BECBM 2024, and how do you think it will impact your brand’s growth and visibility in the beauty industry?

Our main objective is to expose the groundbreaking benefits of Gemology to beauticians, spas, salons, and all interested parties. We aim to showcase how our fusion of beauty and science represents a new revolution in skincare. By highlighting the unique advantages of our mineral-based products, we hope to expand our reach and build stronger industry relationships. This event will significantly enhance our brand’s growth and visibility, positioning Gemology as a leader in innovative, natural skincare solutions.

Sustainability is becoming increasingly important in today’s market. How’s your brand adapting to this trend, and what steps are you implementing to ensure eco-friendly practices and responsible sourcing?

Gemology is deeply committed to sustainability. Over the past four years, we’ve focused on reducing plastic usage by introducing refillable packaging for select product lines. We’re replacing PETG with glass and PE with PCR (sugar cane), significantly cutting down our environmental impact. Additionally, we’ve minimised paper consumption by eliminating most leaflets, wedges, and brochures, opting instead for FSC-compliant packaging. These initiatives reflect our dedication to eco-friendly practices and responsible sourcing, ensuring that our luxurious products are also kind to the planet.

As the beauty industry continues to evolve, what are some of the key trends you believe will shape the Malaysian market in the near future? How is your brand planning to capitalise on these trends? Additionally, what unique strategies or activities are you implementing to stand out at BECBM 2024 and engage with attendees?

We believe the Malaysian market will increasingly value natural, clinically proven, and scientifically backed skincare products. Consumers are seeking precise, sophisticated, and high-performance skincare solutions. Gemology is perfectly positioned to capitalise on these trends with our unique mineral-based formulations and sensorial textures, offering a luxurious and effective skincare experience. At BECBM 2024, we’ll engage attendees with live demonstrations, interactive sessions, and exclusive product trials. Our goal is to provide a memorable experience that showcases the transformative benefits of Gemology’s mineral skincare, positioning us as pioneers in this innovative market.

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