Glow Gen, a minimalist skincare brand that takes out the stress of caring for sensitive skin, has officially launched earlier this month with its first range of ultra clean, vegan and cruelty-free products—the Glow Gen Balancing + Perfecting Serum and Pink Clay Purifying Facial mask. Anyone with sensitive or breakout-prone skin knows that hopping on to a new skincare trend can be a hit or miss.
Below, Beauty Insider digs in deeper into this clean and green beauty brand.
Get To Know The Brand
Glow Gen takes the guesswork out of picking topical treatments and active ingredients to help those with sensitive skin-types achieve glowy, optimal and sustainable skin health without the drama. Founded by an Australian-Malaysian couple, Ruth and her husband Kevin Lim. Ruth, a former branding and e-commerce consultant for beauty start-ups in Australia, developed Glow Gen’s two products to meet her sensitive skin needs.
“My skin went nuts after I moved to Malaysia to be with my husband during the pandemic owing to a mix of masks, changes in climate, and other factors. I did everything for 18 months to control the breakouts, including medication, facials, and consultations with a skin specialist, but none of it worked. So I drew on my beauty industry experience to design a solution that really ticked all my boxes,” Ruth said.
Tested & Approved by Dermatologist
Glow Gen doesn’t promise overnight miracles, misleading claims or aggressive use of active ingredients. Instead, it takes a balanced and steady approach to beauty. Glow Gen is free from common irritants, common allergens, added fragrances and animal-derived ingredients that are known to trigger more common skin allergies and reactions.
Glow Gen’s dermatologist-approved formulas for sensitive skin are powered by the gentlest blemish-fighting active ingredients that have demonstrated benefits in clinical trials. An homage to the founders’ Malaysian and Australian roots, Glow Gen’s formulations are also made by combining the best of both worlds; incorporating ingredients that are effective and bio-compatible like Hibiscus and Mangosteen from Malaysia; Kakadu plum, and tea tree from Australia.
Advocating For Healthier Skin
A key part of Glow Gen’s philosophy on supporting optimal skin health is to listen to your skin and tailoring your wider routine around its needs and recognising that skin can become sensitised due to over-use of harsh or unsuitable ingredients; exposure to environmental aggressors and other pollutants. They recognise that caring for sensitive skin takes a more holistic approach that goes beyond topical products alone. A healthy diet, regular exercise.adequate hydration and sleep are all part of a good skincare routine.
Understanding how fussy skin can be, Glow Gen products can be easily incorporated into any skincare lover’s regime, without replacing essential skincare products you already love. Here’s the line-up:
1. Balancing + Perfecting Serum 30ml RM65
The best of nature and science has to offer. Lightweight balancing and perfecting serum enriched with Niacinamide and Salicylic Acid to fight blemishes, and balance sebum production. Formulated with Kakadu Plum extract, which is packed with vitamin C and antioxidants to promote skin brightness and radiance, with a bonus touch of Hyaluronic acid for additional hydrating benefits.
2. Pink Clay Purifying Facial 50g RM85
With a base of French Pink Clay, this wash-off pack cleanses and detoxifies the skin. Formulated with Mangosteen and Hibiscus flower extract to soothe and brighten the skin, and Hyaluronic Acid for an extra boost of hydration! (Which is rare for clay masks to have as they tend to leave a dry and tightening sensation on the skin).
3. Essential Mask Brush RM20
Apply like a pro with Glow Gen’s Essential Mask Brush. This dual-headed brush is designed to make mask application and removal a breeze. Featuring ultra-soft silicone brushes to break away the clay’s surface on the skin during removal and can gently exfoliate when desired.
4. Beauty Bag RM30 (Free of charge with the purchase of 3 products)
Soft to touch, water-proof and made out of 100% pure cotton terry. This beauty bag comes free of charge with the purchase of all 3 products.
Glow Gen’s skin solutions are designed to be accessible for all lifestyles and budgets; plus they look good on shelf-ies too.