Have You Been Buying The Real Eye Mo?

Have you ever wanted a particular brand but were given something else? We’ve all been in those situations before, haven’t we? But most of the time, we refuse because it’s simply not what we want. Well, Eye Mo should be no stranger to you. They have been in the market for decades, becoming a household brand for Malaysians. Eye Mo is so synonymous with eyedrops that people say “Eye Mo” as a category, not just a product. So here’s a question for you – have you been buying the real Eye Mo? To help you with that, they are launching “The Real Thing” Campaign in partnership with influencer Luqman Podolski. 

Why “The Real Thing” Campaign?

The brand believes that consumers got used to being offered other products because they were unavailable for a few years. They were absent in the market during the period between 2013 and 2017. This led to consumers getting used to being offered products that were not Eye Mo, despite asking for it. In some instances, consumers were given other brands that had a name or packaging that looks like the brand.

After coming back to the market in 2017, when consumers asked for Eye Mo, sometimes they were still being offered other brands. Thus, the brand realised it has to take on the responsibility of educating and empowering Malaysians to get what they really want. And it’s through the “The Real Thing” Campaign. This campaign aims to tell Malaysians that Eye Mo is back in the market. It’s also to position the brand as the real thing.

“Eye Mo today launched The Real Thing Campaign to continue driving awareness that we are back in the market. Also to educate and empower Malaysians to insist on getting Eye Mo when they ask for it, not any other brand,” says Weitarsa Hendarto, Senior Vice President Marketing & International Operations Combiphar.

“There’s only one Eye Mo, the real thing that Malaysians have known and trusted for many years. When it comes to one of our most important senses, we should not compromise on getting what we believe is best and what we really want.”

Teaming Up With Luqman Podolski

To make this campaign more real and fun, the brand engaged Luqman Podolski, the popular and famous content creator, to connect with the younger consumers in Malaysia. Luqman shares that almost every one of us has picked up a pack of chips or a branded t-shirt only to realize it is was only similar to the brand we wanted, but not what we really wanted. 

He found the answer to these relatable incidences with The Real Thing Campaign. Luqman has been a long-time Eye Mo user, keeping some during shoots, while drafting a script, and even during ordinary activities such as browsing or commuting. He also admits to keeping the Regular and Moist in his pocket at all times.

“I am so thrilled and honored to be part of The Real Thing campaign with a brand that I always used since a long time. I’m glad to be part of Eye Mo’s family to educate Malaysians and empower them on getting The Real Thing. Insisting on the Real Thing is something I truly believe in,” says Luqman Podolski.

Knowing More About Eye Mo In Malaysia

In Malaysia, Eye Mo offers two variants. The Regular drops is designed to help soothe and relieve minor eye irritation. It can also help soothe burning sensation of the eye caused by smoke and dust. The other variant is the Moist. This is to moisturise and refresh eyes which have become dry and tired from reading or working for long hours in front of a computer.

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