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Created in 2010, Holika Holika is a Korean cosmetic retailer that is owned by ENPRANI Co. Ltd. Holika Holika's brand vision is to provide cosmetic products that are fun yet practical, enhancing an individual's natural beauty. The brand is progressively expanding its market on a global scale. Their products are often decorated with unique, visually pleasing packaging that attracts young male and female consumers who are style-conscious. The cosmetic brand offers high quality makeup and skincare products made with quality ingredients. The name Holika Holika is derived from the English suffix "-holic" and Korean "holida", both meaning addiction and temptation which forms the brand's concept.
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