Born and raised in Kuala Lumpur, Att Yusof is a 28 year old professional makeup artist and an online content creator. Her hard work, dedication and drive has made her into one of the most popular and influential makeup content creators in the city. Att Yusof is a graduate from Taylor’s University where she obtained her Bachelor’s Degree in PR and Event Management. She has a deep passion for fashion and beauty which she expresses through her work and Instagram page. Att enjoys exploring and experimenting with new things to entertain and improve herself.
Read on to find out more about Att Yusof as she spills the beans during a sit down with Beauty Insider about her interests, the makeup industry, and her dreams.
What attracted you to makeup?
When I was little, I’ve always had an interest in makeup. Even when I was a student in university, I loved putting makeup on and experimenting with it when I went out to class or hung out with friends. I continued to express my love for the art even when I was an intern at Fashion Valet and when I proceeded to my first job at DuCK. Through makeup, I was able to gain a large following on social media, especially Instagram. Back then, it was much easier to reach people on the platform as being an influencer wasn’t a ‘thing’ and being a content creator wasn’t particularly a job, just something people did for fun.
Nowadays, being an influencer could actually be a full time job and many people have set out to do so as brands and companies look to collaborate with them as part of their marketing efforts. I decided to be a makeup artist after two years of working at DuCK. I found myself wanting to do more with my passion and talent and so I went on to accomplish more in the area. After a while I unintentionally fell into being a part time content creator when I was gaining positive reactions from my followers and friends and an even bigger following on my profile. I started getting invites to beauty events and slowly found my way to start creating content for brands. Later, I began to realise that people were interested in my posts and people found my content helpful, such as my makeup.
How do you stay motivated?
To be honest, before I became a full time makeup artist I was more experimental with content creating using makeup. Once I became a makeup artist I felt more attracted towards doing makeup on others and loved to see my work on others. I try to stay motivated and to keep creating content, by seeking ways to do something different and to improve myself. I spend my time watching Youtube videos on tutorials, follow other MUAs on social media, and look out for new trends and ideas to play with. Constantly finding new ways to do what I love most keeps me motivated especially when I’ve gone into being a full time makeup artist where sometimes I tend to neglect content creating. When I realised my neglect back then, I started to miss who I was and it felt like something was missing when I wasn’t creating content on Instagram. Therefore I tried to get back to it by keeping up with trends and searching for new ideas to keep me inspired and motivated to continue posting and entertaining on social media.
What do you love most about doing what you do?
I love the fact that I get to be involved in the biggest day of my clients’ life as a makeup artist. I love, love and I enjoy being able to be a part of weddings and big days. While doing my clients’ makeup I always ask how they met their significant other, and little details about their relationship just to get a picture of how they got to this day. Love is such an amazing thing and it’s a great honour to be a part of a person’s special day.
Besides that, I’ve always enjoyed being creative with makeup. I’m grateful to be one of those people who are blessed with being able to do what they love as a job.
What would you tell someone who seeks advice from you before they enter into your line of work?
I think my top advice to anyone who would like to become an influencer or makeup artist is that they should always ensure they are financially stable first. As an influencer or freelance makeup artist, income is not something that is consistent. Some months you might get a lot of jobs but others you might not get a single one. This is why you must ensure that you are financially secure first. Another thing you could do is continue to have a job while exploring influencer work and makeup until you gain enough experience and attention to sustain yourself before quitting your job entirely.
I also encourage everyone to be prepared and smart with your decision. It’s not as easy as it seems and I learned that over the years in this line of work. I would also advise to keep on exploring interests and your talent to sharpen your skills. At the end of the day, you’ll have yourself to thank when your work comes out right.
Who are the top 3 people you look up to?
The three people I look up to are Syed Azmi, Ebit Lew, and Mizz Nina. I look up and respect people who are very helpful and selfless in humanitarian work. I am inspired by them and the world deserves more people like them. It’s easy for people to say that we need to take care of yourself first and then we can hep people. But these three individuals, I admire them for helping others and putting others before themselves. It’s difficult to put others before yourself and help them. It’s not everyday that you’ll wake up with the same positivity to face to day and other people. So, I admire them for being selfless this way.
What are your future plans as an MUA and Influencer?
My goals for the future is to continue and improve my skills as a makeup artist and content creator. There is still a lot out there that I am yet to explore. I will continue to look for them and work towards being the best version of myself.
I hope that one day I could be attached to an International makeup brand where I could collaborate using my skills and go beyond social media. Social media is not something that is consistent and should be depended on especially when we don’t know how long the popularity of the platform will last. Just like how Vine, MySpace, and Friendster disappeared, Instagram and Facebook might be the next in line to do so. Hence, I hope to be able to accomplish more outside social media.