Giorgio Armani unveils IRIS BLEU, the latest addition to the Les Eaux collection, introduced with grace by Scha Al-Yahya, Marion Caunter, and Elvina Mohamad. Their calm sophistication mirrors the fragrance’s essence—clean, understated, and elegant. IRIS BLEU captures the serene beauty of the Mediterranean, where the endless shades of blue from sea to sky melt into one.

IRIS BLEU
IRIS BLEU

Since launching in 2004, Giorgio Armani has distilled the spirit of his Haute Couture collections into distinctive fragrances. Each scent is shaped by the finest ingredients and a pursuit of perfection. The Armani/Privé Haute Couture Fragrances comprise four curated collections: Les Eaux, La Collection, Les Terres Précieuses, and Les Mille et Une Nuits.

IRIS BLEU is the newest expression of quiet luxury. This refined fragrance brings together soft iris, light jasmine, and gentle white musks to create a fresh, airy blend. With a delicate blue tint and exquisite composition, it offers a peaceful escape, transporting you to the calm embrace of the Mediterranean’s horizon.

IRIS BLEU: A Fragrance that Captures Every Shade of Blue

IRIS BLEU

IRIS BLEU is crafted by perfumer Dora Baghriche (FIRMENICH). It begins with a vibrant green brightness, echoing the gentle light that plays over the Mediterranean just before dusk. The fresh, crisp quality of galbanum contrasts beautifully with citrus Calabrian bergamot and tangy lemon, creating an uplifting blend that feels both energising and calming.

As the fragrance develops, the heart reveals the refined beauty of iris butter. Powdery yet woody, this note adds a distinctive floral depth, subtle yet unmistakably present. Its textured violet nuance is enhanced by a superinfusion of jasmine grandiflorum. This jasmine note, rich and green but also delicately floral, brings a soft, blooming freshness that mirrors the seamless flow between sea and sky.

The scent settles into a gentle, musky base. A soft white musk accord delivers a clean, sensual warmth, while Virginia cedarwood provides an elegant dryness. Finally, a trace of smoky guaiac wood leaves a delicate yet lasting impression, rounding off this serene and sophisticated fragrance.

A Fragrance Reflecting the Elegance of Blue

Softly hued in a delicate, refreshing blue, IRIS BLEU reflects its inspiration, character, and signature ingredients through its colour. The classic Armani/Privé square bottle showcases the fragrance with clarity and elegance. Its name appears in sleek black text, engraved on a polished gold plaque that adds a refined finishing touch.

From Haute Couture To Haute Fragrances

For twenty years, the essence of the Armani/Privé Haute Couture collections has been captured and reimagined as bold fragrances. Each creation reflects personal influences and experiences, resulting in distinctive, one-of-a-kind scents. This journey explores both nature and culture, inviting wearers into unexpected olfactory experiences shaped by the finest ingredients.

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