It’s not a drill! KraveBeauty has officially announced the launch of Plumptuous Lip Jelly, marking the brand’s first-ever breakthrough in the makeup realm. Previously, we exclusively reported the news when the brand teased it during the House of Sephora Malaysia event last year.

This nourishing, non-sticky lip jelly is a hybrid product that seamlessly fuses skincare and makeup. Expertly formulated, it hydrates the lips while delivering a pop of color for the perfect pout.

According to Liah Yoo, founder of KraveBeauty, “I wanted a lip product that hydrates, adds color, and is refillable. Lip oils felt sticky, glosses too heavy, so we developed Lip Jelly: a smooth, hydrating gloss with a pop of color, made with upcycled ingredients and refillable packaging.” 

Available in four stunning shades — Acai Dream, Guava Blush, Cherry Cola, and Iced Persimmon — the KraveBeauty Plumptuous Lip Jelly can be worn on its own or layered over your favourite lipstick for an enhanced look.

Featuring a feather-light texture, it glides effortlessly onto the lips, leaving a glossy, high-shine finish. It harnesses the power of skin-loving ingredients, including upcycled plum oil for hydration, MaxiLip Peptide for a firmer, smoother feel, and Triolein to enhance ingredient absorption, leaving lips looking plumper and feeling irresistibly soft.

Meanwhile, the innovative, cooling metal applicator provides a refreshing sensation with every swipe, while the refillable design ensures both your lips and the planet stay happy. The Plumptuous Lip Jelly is also available in refill packs, formulated with 55% upcycled ingredients, reducing plastic waste by 76%.

The KraveBeauty Plumptuous Lip Jelly retails for RM103 (RM83 for refills) and will be available for purchase starting February 13th at all Sephora outlets in Malaysia and online at Sephora’s official website. 

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