Lancôme celebrated its 90th year of spreading joy through beauty this year with the Ignite The Power of The Rose campaign. This momentous milestone also coincided with the Chinese New Year.

Inspired by the concept of the first bloom of spring, Lancôme marked the occasion with the brand’s iconic rose breaking through a frozen winter landscape, symbolising optimism for the years ahead.

As part of the celebration, Lancôme partnered with renowned artist Cai Guo-Qiang to create Paris Rose, an exquisite artwork designed using Cai’s signature coloured gunpowder technique. 

This masterpiece serves as the centrepiece of the campaign and is featured on the limited-edition gift boxes and Lancôme’s Chinese New Year offerings.The exclusive releases in limited-edition 2025 Chinese New Year packaging include the Génifique Ultimate Serum (115ML), retailing at RM950, and the Absolue Soft Cream (60ML), priced at RM1,495.

The celebration of Ignite The Power of The Rose by Lancôme also saw the return of the Chinese New Year podium at Pavilion Kuala Lumpur. Until 16 February 2025, visitors can enjoy a variety of prosperous and immersive experiences, including the Blooming Trail Customer Journey. 

This journey features several interactive stations, such as a photo wall, a Plinko game with prizes, wishing poles, beauty tech consultations, and gift redemptions.

Additionally, Lancôme is offering exclusive weekend activities:

  • Lunar Nail Art: Available from 10–12 January, 24–26 January, and 7–9 February.
  • New Year Portraits: Offered from 17–19 January, 31 January–2 February, and 14–16 February.

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