Vitamin C is a prominent substance that has skyrocketed in popularity over the last two years. It’s well-known for its immune-boosting effects as well as its significance in terms of health advantages. Vitamin C is a prominent ingredient in the skincare industry, in addition to its health benefits. The substance is known as an antioxidant that protects our skin from free radical-inducing environmental elements like pollution, UV radiation, and tobacco. Due to these free radicals, our skin oxidises frequently throughout the day, hastening the emergence of skin concerns such as pimples and an uneven skin tone. Furthermore, activities such as digital device exposure to blue light and a lack of sleep can wreak havoc on the skin.

Laneige, a South Korean beauty brand, introduced the Radian-C Cream in 2020 to help with these skin issues, and it rapidly became a popular favourite. The Radian-C cream is a blend of potent antioxidants and Melasolv, a proprietary AmorePacific ingredient that brightens dull skin. Laneige devised a blockbuster-level campaign – Dark Farm – to demonstrate the Radian-C Cream’s efficiency and dramatic brightening impact.

Laneige Advertisement Video ‘Dark Farm’ Garners Over 4 Million Views

On March 3, Laneige released the video commercial Dark Farm in Korea. During the first ten days after its publication, the advertising generated a massive response, garnering 1.45 million views.

Based on the contemporary trend of a virtual universe where happenings in a Blemish Farm unfold through blockbuster-level cinematography, Dark Farm is a blockbuster-level cinematographic video presentation of the benefits of Laneige Radian-C Cream. The film’s premise features a group of farmers who harvest and cultivate ‘Dull Fruits,’ which depict dark patches on the skin, to reflect pigmentation on our skin. Farmers are confronted with a tsunami, which portrays the Radian-C Cream, when they apply the Radian-C Cream. Finally, the tsunami wipes out the group of farmers, effectively ending the cultivation of the ‘Dull Fruits.’ This is a reference to the Radian-C Cream’s powerful brightening effect, which suppresses melanin production while also lightening blemishes.

Laneige Radian-C Cream

The Radian-C Cream is a potent brightening cream that lightens both visible and invisible dark spots in just 3 days. The cream’s efficacy is boosted by Super Blend Technology, which is infused with 8.5% vitamin C derivative (EAE), a substance that improves promised results without compromising potency. MelasolvTM, a brightening substance that inhibits melanin formation and stimulates the skin’s whitening gene, is also present. Laneige Radian-C Cream contains vitamin C, which helps to reduce dullness and improve natural clarity over time, with a 0.5% rise in skin brightness in three days and 1.141% in ten days.

The Radian-C Cream not only repairs but also protects skin damage caused by damaging light on a regular basis, thanks to a deep hydration vitamin cream that penetrates deep into the skin layers to provide a clear and bright complexion. The skin’s moisture level improves by 79% immediately after use, while the skin barrier improves by 67% after an hour. It’s a hypoallergenic vitamin cream that’s been researched and proven to be safe for use on troublesome and sensitive skin, allowing anyone to reap the benefits of low-irritation vitamins for glowing, youthful skin. Available in 30ml (RM143) and 50ml (RM220).

Extended Laneige Radian-C Family Line

Laneige Radian-C Advanced Effector

The Radian-C Advanced Effector is designed to be used as the first step in your skincare routine to efficiently prepare your skin for the products that follow. It’s made with a potent combination of 3X Vitamin Mix, Super Berry Extract, and Taurine to increase the skin’s antioxidation benefits. The Laneige Radian-C Advanced Effector retails for RM190 (150ml).

The product comes in custom-crafted packaging and is good for a month’s supply. It is suggested that you use it for a month with the 60 Dual Cotton Pads, each of which has a different texture on either side. Use the cushiony striped side in the morning to freshen and soften the skin while also increasing blood circulation. Lightly pat the skin with the silky-textured plain side at night to ensure excellent antioxidant skin penetration and an intensive moisturising effect.

Laneige Radian-C Sun Cream

Sunscreen is essential as the final step in our morning skincare routine since it protects us from the harmful effects of UV rays. UV rays are emitted from the lights of our digital devices even if we aren’t outside in the sun. The Radian-C Sun Cream is a triple light care sunscreen ampoule that protects your skin with SPF 50+ PA++++ and keeps blemishes at bay. This extremely effective blemish care sunscreen is developed with the Radian-C All Day Defensor, which contains AmorePacific proprietary brightening agent, Melasolv, EAE vitamin derivatives, and UV Ray filtering chemicals, and suppresses pigmentation caused by UV and fine dust irritation.

In everyday life, the Radian-C Sun Cream filters both UVA and UVB rays of all wavelengths. With a 360-degree high-defence composition and high adhesiveness, it covers every part of the skin evenly. It’s also packed with beneficial skin care properties including panthenol, which soothes the skin, and ceramide, which strengthens the skin barrier and helps to improve the skin’s foundation. The sunscreen ampoule also has a 7FREE Mild Formula, which makes it appropriate for sensitive skin. The air-light solution also adheres to the skin, resulting in a healthy skin canvas.

Skin Brightening Routine

Soak a cotton pad in Radian-C Advanced Effector after cleansing. It can be implemented in two different ways:

Method 1: For a mild exfoliation, gently wipe the face with the cotton pad with the vertical pattern on the side, working from the centre of the face outwards. This strategy can be utilised in the morning to help you feel more energised.

Method 2: For a moisturising effect at night, utilise the smooth surface of the cotton pad. For a softer application, gently wipe the area with the saturated cotton pad, then pat it into the skin. *To fully soak the cotton pads, dispense 3 pumps onto the middle of the cotton pads.

Apply a generous amount of Radian-C Cream to the cheeks, forehead, nose, mouth area, and neck, then lightly press the skin with your palm to help the product absorb better. Finally, to protect our skin from damaging UV rays, use Radian-C Sun Cream liberally to the entire face, neck, and behind the ears.

Laneige X Wunderbath Collaboration

Preparing to be pampered this summer is a must! Laneige has teamed with local handcrafted bath product company Wunderbath to produce a limited-edition Radian-C Summer Bath Set, drawing inspiration from the Vitamin-C rich goods. The set includes a bath bomb and soaps that are shaped and perfumed like Vitamin-C-rich citrus oranges, delivering the ideal visual and sensory experience. All of the bath products are cruelty-free, vegan, and produced by hand.

Customers who spend RM400 or more on Radian-C items will receive a Wunderbath X Laneige Radian-C Summer Bath Set for free (worth RM82). This unique gift will be available at any Laneige beauty counters and boutiques countrywide from June 10 to 12, 2022, during the Laneige Summer Party.

As part of the collaboration, every Wunderbath customer will also be entitled to an RM10 Laneige voucher with any purchase at www.wunderbath.co/ and their store in Kedai KL.

Availability

The Radian-C Advanced Effector and Radian-C Sun Cream will be pre-launched at Laneige Official Store on Lazada on 1st June, followed by Laneige boutiques & counters on 3rd June. It will be available from 15th June onwards on Laneige Official Online Store (laneige.my), Laneige Social Store on Facebook, Laneige official store on Lazada, Shopee, Zalora, Hermo and GrabMart.

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