Maybelline New York has announced NINGNING, a member of aespa, a renowned K-pop girl group, as its latest ambassador for North Asia and Southeast Asia.

As a celebrated Gen Z icon, NINGNING perfectly represents individuality, confidence, and creativity — values that resonate deeply with Maybelline. Since making her debut with aespa in 2020, she has captivated audiences with her exceptional vocal talent, trendsetting impact in beauty and fashion, and authenticity.

“We are beyond excited to welcome NINGNING to the Maybelline New York North Asia & Southeast Asia family,” said Bobadilla Juliana, Brand Head, Maybelline North Asia. “Her undeniable impact on North Asia & Southeast Asia pop culture and beauty trends, paired with her confidence and creativity, reflect Maybelline’s brand values. With NINGNING, we are excited to connect more with makeup enthusiasts and inspire them to express themselves and own their unique beauty.”

“Maybelline is a brand that has always celebrated individuality and creativity. I am so excited to join the Maybelline family and share my passion for self-expression with my fans across North Asia & Southeast Asia. Makeup has always been a way for me to show who I am, and I can’t wait to inspire others to do the same” says NINGNING. 

As the ambassador for Maybelline New York in North Asia and Southeast Asia, NINGNING will star in upcoming brand and product campaigns, showcasing Maybelline’s cutting-edge innovations while promoting self-expression. The collaboration begins with her featuring in the Maybelline Lash Sensational Sky High campaign, a fan-favourite mascara celebrated for its groundbreaking 24-hour lift and longevity.

Make sure to follow Beauty Insider on Instagram and Facebook for the latest news updates.