Miley Cyrus, a multi-platinum selling recording artist, and trailblazer has been chosen as the face of the newly launch Gucci Flora Gorgeous Gardenia Eau de Parfum. Created by Gucci’s creative director Alessandro Michele, the scent was inspired by her unique personality. With her optimism, authenticity, and self-expression, Miley is the perfect embodiment of the ‘new joy-fueled fantasy land’.

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“Miley Cyrus is an artist with a spirit that is both rock ‘n’ roll and eclectic at the same time,” said Michele. He added, “I admire her and I think she will perfectly embody the new Gucci Flora Gorgeous Gardenia fragrance and story”.

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The singer also shared the happy news with her fans through Instagram and she described the collaboration as being center on unapologetic contradiction, self-expression, and vibrant color. “Being tough in a soft environment or still in a chaotic moment.  #FloraFantasy is being who you are. None of us are made with one ingredient. We all have different notes, some subtle and some bold. Just like Flora!,” she posted. Miley Cyrus will star as a protagonist in series of images and videos directed by Petra Collins.

The Gucci Flora Gorgeous Gardenia Eau de Parfum will be available this October. Make sure to follow Beauty Insider on Instagram and Facebook for latest news update and beauty trends.