NIVEA Whitening Deep Serum Deodorants surrounded by roses

NIVEA Launch: Whitening Deep Serum Deodorant

Categories : Body, Body Care

NIVEA launched 4 Whitening Deep Serum deodorant products with distinctively Japanese flair in an event this week on 31 July 2019 in Mid Valley Mega Mall, Kuala Lumpur.

NIVEA’s deodorant comes in 2 types of application – roll-on and spray. The new deodorant products are designed to:

  • Brighten the underarm skin
  • Nourishes underarm skin
  • Freshen and provide long-wear fragrance

The Whitening Deep Serum deodorants contain concentrated Vitamin C to help lighten the skin; repair and strengthen for smoother skin. Ladies have a choice of 2 distinctively Japanese inspired fragrances –Sakura and Hokkaido Rose.


The cherry blossom flowers, or sakura flowers, usher in spring and bloom for only about a week. The sweet and fruity scent of the sakura fragrance adds freshness designed for long-wear. 

Hokkaido Rose

The Hokkaido Rose scent formed the main feature of the event. “As the No. 1 brand and leader in the deodorant market, NIVEA is proud to introduce something completely new. It is such a privilege for us to bring this essence of Hokkaido Rose to Malaysian women” said Mr Ng Hock Guan, Country Manager for Beiersdorf Malaysia and Singapore.

Local Designer Melinda Looi’s Creations for the NIVEA Whitening Deep Serum Deodorant launch

To celebrate the event, local designer Melinda Looi showcased 6 of her creations inspired by the Hokkaido Rose at the launch. The Hokkaido Rose inspired outfits in pastel pinks and blues exuberate the femininity which complementarily reflects the characteristic of the Hokkaido Rose scent. 

5 of the six creations by Melinda Looi
5 of the six creations by Melinda Looi inspired by the Hokkaido Rose for Nivea

2 Local Celebrities came to Support NIVEA Whitening Deep Serum Deodorant launch

Farah Nabilah
Farah Nabilah in Melinda Looi’s Hokkaido Rose-inspired creation

Present in the launch event to speak on their experience with the products are local actress Farah Nabilah and singer Joey Chua. Both artists spoke with Jessica Kan from Beiersdorf Malaysia, on their early use of the Hokkaido Rose products. Farah Nabilah wore one of the 6 creations from Melindo Looi. 

“Some things are just made for each other and I love how this exclusive design brings out the best in me while NIVEA Whitening Deep Serum Hokkaido Rose Deodorant lifts my spirits with its luxurious scent. It’s really very empowering to feel this good and to celebrate the inner strength women have; we all deserve a touch of luxury in our lives, be it a designer outfit for a special occasion or a touch of beautiful Hokkaido Rose fragrance to help us face the day with confidence” said Farah.

Joey Chua

“After using NIVEA Whitening Deep Serum Hokkaido Rose Deodorant, I’ve noticed my underarm skin is visibly smoother and more radiant. This is so important for me as a performer who is constantly on stage. Using NIVEA gives me the instant boost of confidence I need before I perform as I know it will keep me fresh through every performance. Plus, I love the fragrance!” said Joey.

Joey Chua, Farah Nabilah and Jessica Kan

Joey Chua and Farah Nabilah share their NIVEA Whitening Deep Serum Hokkaido Rose story with Jessica Kan from Beiersdorf Malaysia

A mini rose garden feature at the North Court of Mid Valley Megamall will remain until 4 August 2019 for the visitors. The floral concourse promotes the NIVEA Whitening Deep Serum Hokkaido Rose Deodorant and NIVEA Whitening Deep Serum Sakura Deodorant, and other NIVEA ‘rose inspired’ products.

* Pictures courtesy of the brand