Love is truly in the hair with the latest launch of OLAPLEX No. 9 Bond Protector Nourishing Hair Serum. Its first-ever bond-building leave-in hair serum is scientifically proven to protect the tresses from pollution for up to 48 hours. Created for all hair types,  No. 9 Bond Protector Nourishing Hair Serum by OLAPLEX is ideal whether you have straight, wavy or curly locks. 

The No. 9 Bond Protector Nourishing Hair Serum is formulated with OLAPLEX  bond-building technology and red algae extract which work collectively to manage, smooth and protect your hair instantly. Its bond-building technology features a moisturising duo, sodium hyaluronate and panthenol which deeply nourish damaged hair from within and coat each hair strand with a protective film from external aggressors.

What’s more, it is powered by red algae extract sourced from the South of France and film-forming polymer to neutralise free radicals and UVA/UVB. This leave-in styling serum works wonders to fortify the locks from damage caused by pollution and heat styling tools with up to 450° Fahrenheit. Aside from satin shine and soft hair, users can expect that the  OLAPLEX No. 9 Bond Protector Nourishing Hair Serum promotes frizz control, bounce back memory, wave retention and faster blow-dry. 

According to JuE Wong, Chief Executive Officer of OLAPLEX, “It is our goal at OLAPLEX to be a brand that delivers products that benefit hair from the inside out. We do this with our breakthrough bond-building technology along with new advancements like our scientifically proven protection against pollution for 48 hours, while safeguarding hair from free radical damage, UVA and UVB and heat styling.” 

“With the launch of No. 9 Bond Protector Nourishing Hair Serum, we deliver on that goal – offering a leave-in formula that not only repairs past damage, but protects from future damage, resulting in stronger, healthier hair” she added. 

To use, simply apply a small amount to damp and towel-dried hair. Then pull through each hair using your palms on either side of each section. You can air-dry for a soft texture, blow-dry for a smooth finish or diffuse for waves or a curly look.

OLAPLEX No.9 Nourishing Hair Serum which retails for RM140 will be available at Sephora online, Sephora in-app and Sephora stores from 12 May 2022. 

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