Rare Beauty introduces Rare Eau de Parfum, a scent that is as multifaceted as the person wearing it. It opens with comforting notes of creamy caramel and pistachio, blended with a touch of spicy pink pepper.

As it develops, the fragrance reveals a surprising duality—rich vanilla balanced by the zest of ginger. Finally, it settles into a lingering base of earthy sandalwood, warm tonka beans, and skin musks, creating a lasting impression that shifts beautifully with time.

Why Selena Gomez Loves It

For founder Selena Gomez, the fragrance reflects her own lifestyle:

“My days are never the same, so I wanted a fragrance that evolves for the moment. Something that
could take me from a quiet morning at home to a big night out—and always feels just right.”

This adaptability makes Rare Eau de Parfum the perfect companion for any occasion, from casual mornings to glamorous evenings.

Crafted With Ingredients From Around the World

Rare Eau de Parfum is made with a curated selection of ingredients that add depth and global character. Spicy pink pepper from Australia provides a lively kick, while ginger from Nigeria infuses a bright, zesty note. The fragrance also features upcycled cocoa beans from West Africa, giving it a rich, layered intensity.

Smooth sandalwood sourced from New Caledonia enhances the warmth, and tonka beans from Venezuela round out the scent with a sweet, comforting undertone. Each ingredient contributes to a fragrance that feels both familiar and unexpected, designed to evolve on the skin throughout the day.

A Thoughtful and Accessible Bottle Design

Beyond the scent, Rare Beauty also reimagines how fragrance is experienced. Partnering with a certified hand therapist and packaging engineers, the brand designed a luxe, ergonomic bottle that ensures effortless dispensing. Unlike traditional perfume bottles, it caters to those with dexterity challenges, proving that luxury can also be inclusive.

Conscious Beauty You Can Rely On

Rare Eau de Parfum is designed with both luxury and care in mind. It is 100% cruelty-free and vegan, ensuring it aligns with ethical beauty values. The formula is paraben-free and dermatologist tested, making it suitable even for those with sensitive skin. Every spritz reflects Rare Beauty’s commitment to quality, inclusivity, and conscious beauty.

Rare Beauty’s Rare Eau de Parfum (50 mL) is available exclusively at Sephora stores in Malaysia and online.

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