Shiseido and Lazada Join Forces for Southeast Asia’s First Omni-Channel Beauty Experience
Exciting initiatives across Southeast Asia
By: Balqis Ariffin / May 24, 2023
SHISEIDO is teaming up with Lazada to revolutionise the retail experience with Perfect Power, its first-ever omni-channel across Southeast Asia.
Through the collaboration, it introduces the Perfect Power trio set, which features the highly coveted Eudermine Activating Essence, Ultimune Serum, and Essential Energy Moisturizer.
According to Chua Sher Le, Regional Brand Director, Shiseido, “We are thrilled to announce the launch of our first omni-channel campaign in Southeast Asia to provide our valued consumers with a seamless and personalised shopping journey, whether they choose to shop for their trusted SHISEIDO products online or at one of our physical pop-up stores.”
“At Shiseido, we are committed to expanding our repertoire of innovative skincare offerings to provide consumers with the ultimate beauty experience. We are delighted to extend our partnership with Lazada to provide our consumers with the full suite of our beauty offerings, starting with the launch of our Perfect Power Trio set on LazMall Super Brand Day,” he added.
The Perfect Power campaign will offer visitors a multi-sensory experience across Malaysia, Thailand, and Vietnam at SHISEIDO’S physical stores and pop-ups. These include facial services, bespoke skincare consultations, and product samples with co-branded packaging from SHISEIDO and Lazada.
What’s more, starting on 6th June , 2023, LazMall will offer a pre-launch of the Perfect Power trio set and super-value bundle offers ahead of Lazada Super Brand Day on 22nd June, 2023. Customers who purchase online will also receive free Power Trio sample kits with no minimum spend via LazMall’s new Try and Buy feature under the Lazada app.
Along with a co-branded, Lazada-only Power Trio starter gift set, customers should not miss out on the pre-sale and Super Brand Day deals on top-selling SHISEIDO products, exclusively on Lazada. You can also take part in livestreams and games presented by SHISEIDO and Lazada to win enticing prizes. Click here for more information.
The Perfect Power trio set is a 3-step skincare regimen that is expertly formulated to produce 10x skincare efficacy while providing 10x the power to attain a radiant complexion in just three weeks. The Eudermine Activating Essence is developed to boost the skin’s self-restoring power for long-lasting radiance. The Ultimune Serum fortifies the skin’s internal defence against ageing and the Essential Energy Moisturizer replenishes the skin’s natural ability to retain moisture for up to 24 hours.
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