SK-II has unveiled its first-ever concept store in Mid Valley Megamall, Kuala Lumpur, paying homage to its heritage with immersive experiences.

The reimagined retail concept store invites visitors into the miraculous world of PITERA™, taking them on a journey through SK-II’s historic origins, centuries of craftsmanship, skin science innovations, and skincare breakthroughs.

“This first-ever SK-II concept store in Kuala Lumpur, Malaysia, marks a momentous milestone for the house of SK-II. Consumers are at the heart of all we do at SK-II, and this is a testament to our commitment to elevating skincare experiences for her and transform,” shared Sue Kyung Lee, President, P&G Global Skin & Personal Care. “More than a retail store, we want to provide a sanctuary for her to switch off from the world and immerse in the miracle world of PITERA™. This is the beginning of a new era to elevate the SK-II shopping experience, and we look forward to sharing it with the rest of the world.” 

All elements of the SK-II concept store reflect meticulous consideration to highlight the distinctive facets of PITERA™. Its decor is artfully designed with naturally inspired materials, showcasing the intricate tales of SK-II’s Japanese heritage and PITERA™.

At the centre of its concept store, the core collection of skincare lines from SK-II is displayed alongside exquisite art pieces by Yuki Ando, symbolising the wondrous benefits of each range. Additionally, the product discovery area, which honours the brand’s PITERA™ innovations, is built around balls modelled after Sugidama, while the bar’s surface features a striking pattern inspired by the motif created by Toji masters in rice.

Beyond that, its Hinoki wood-inspired designs and Arakabe wall finishings imbue the SK-II concept store with a delicate fragrance of Japanese cypress, Hinoki wood, and sandalwood, which evoke your olfactory senses.

Drawing inspiration from the concept of omotenashi, which translates to ‘wholehearted hospitality’, SK-II elevates skincare consultation to a ceremonial level with its skin experts using the advanced contactless skin counselling device.

The grand opening of the SK-II Concept Store, which will be held on June 22, 2024, is set to be attended by Southeast Asia’s personalities, including an exclusive appearance from SK-II’s global celebrity ambassador MINA of the global girl group TWICE.

The SK-II Concept Store is now open at G-095, Mid Valley Megamall in Kuala Lumpur, Malaysia. Opening hours are from 10 am to 10 pm daily.

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