Guerlain has announced Song Hye-Kyo as its first-ever Asia-Pacific Ambassador for Skincare and Makeup.

As part of the announcement, the globally renowned South Korean actress will front the campaign for the brand’s upcoming skincare highlights.

Song Hye-Kyo Guerlain ambassador

“I am happy to be the new ambassador of the iconic Maison Guerlain. This house is the quintessence of timeless elegance, the ultimate French “chic”, combining innovation with tradition. I am excited to start this journey with Maison Guerlain,” said Song Hye-Kyo.

According to Gabrielle Saint-Genis, CEO of Maison Guerlain, “Guerlain has always partnered with artists from around the world who passionately embody its values of elegance, confidence, and singular beauty. I am thus very proud to welcome in our family Song Hye-Kyo, a strong woman, a very talented artist, a cultural figure, and an icon of her industry who epitomises a resolutely contemporary femininity.” 

Credit: @guerlain/ Instagram

With numerous award-winning films and dramas, Song Hye-Kyo has cemented her status as a global star, further amplifying her influence in the Hallyu wave.

Her appointment as Guerlain’s newest ambassador in the region reinforces the Maison’s distinctive style and beauty while highlighting its commitment to empowering women.

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