Systema, a renowned oral care brand from Japan, has launched its #GumHealthFirst campaign, emphasising the significance of gum health as the cornerstone of oral health. 

The collaboration with the Malaysia Society of Periodontology (MSP) and the Ministry of Health Malaysia (MOH) is part of its initiative to create awareness about the importance of healthy gums in overall dental well-being. 

(From L-R): Dr. Mohd Faizal Hafez Hidayat, President of the Malaysian Society of
Periodontology (MSP); Mr. Tomotaka Oka, Managing Director of Southern Lion, Systema
Pocketman; Dr. Noormi Binti Othman, Principal Director of Oral Health, Ministry of
Health Malaysia; and Dr. Ainuddin Yushar Yusof, Dean of Universiti Sains Islam Malaysia
(USIM), were present to grace the launch of the Systema #GumHealthFirst campaign

Dr. Noormi Binti Othman, Principal Director of Oral Health at the Ministry of Health Malaysia, spoke during the launch, highlighting the seriousness of gum disease prevalence in Malaysia and its substantial influence on the nation’s oral health landscape.

“94.5% of Malaysian adults suffer from unhealthy gums. Shockingly, this issue is even more prevalent among adults aged 35 to 44 years old, with a staggering 96% facing gum health challenges. Additionally, periodontitis, a severe form of gum disease, affects 38.2% of Malaysian adults1 according to The National Oral Health Survey of Adults 2020, said Dr. Noormi.”  

She added, “Gum health is an integral component of general oral health and well-being. Gum disease, a silent yet pervasive threat, has entrenched itself within our society. The implication of this epidemic is profound, extending far beyond oral health alone.” 

According to Mr. Tomotaka Oka, Managing Director of Southern Lion, “These statistics shed light on the current state of gum health among Malaysians, prompting us to confront a stark reality: despite advancements in oral care, many individuals are still neglecting their gum health. This is a critical issue that demands our immediate attention and action. As a brand dedicated to gum disease prevention and oral health, we understand the impact that gum health has on overall well-being. Healthy gums are the foundation of a confident smile and a healthy body. Therefore, it is imperative that we prioritise gum health and take proactive steps to address this pressing public health concern.” 

Mr. Oka further elaborated, “Systema aims to encourage Malaysians to become more proactive about their gum health by prioritising #GumHealthFirst, recognizing its importance as the root of healthy teeth. With sufficient awareness, we firmly believe that preventing gum disease is achievable. By  practising a simple yet consistent oral care routine, individuals can safeguard their gum health for a lifetime.”

(From L-R): Dentist, Dr, Kayla Teh; together with friends of Systema – Awal Ashaari; Scha Alyahya;
and Siow Hui Mei.

“Through the #GumHealthFirst campaign, we  empower individuals with knowledge about proper oral hygiene practices, including effective brushing techniques and the selection of suitable oral care products. Our goal is to instil lifelong habits that promote optimal gum health,” said Mr. Oka.

As part of the #GumHealthFirst campaign, Systema has also unveiled its newly revamped website specifically for gum health, allowing Malaysians to obtain essential information through its interactive platform to maintain healthy gums. Additionally, in May and June 2024, a mobile dentistry clinic in partnership with Universiti Sains Islam Malaysia (USIM) will travel across Peninsular Malaysia to offer gum health screenings in towns near you.

The event, which was hosted by Awal Ashaari, was also attended by Dr. Kayla Teh, Scha Alyahya, and Hui Mei. For more information about Systema’s #GumHealthFirst campaign and its related activities, click this link.

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